Social Media continues to grow and evolve with sites like Twitter, as the entity founded very recently (in 2006) is currently in the top 10 most visited sites in the U.S.
Companies that get involved with massive social media trends see a growth in brand awareness, traffic, and customer interaction. But with over a billion people flooding social media, it becomes imperative that businesses have expert set up and maintenance of their social media accounts or they simply do not get noticed.