Small and Local Businesses Will Get Hurt Most by Google Algorithm Change
By now, most people have heard about the mobile-friendly algorithm update unveiled by Google this April. 
It breaks down like this: Google wants to present the most relative and useful results when people search. Since billions of searches are conducted with mobile devices, a trend that won't be slowing down, Google wants to ensure users are finding mobile-friendly sites.
How can they make mobile sites appear ahead of non-Responsive sites? Easy, they just change the algorithm to put mobile sites ahead of non-mobile-friendly websites.
The change is going to have a huge impact on small and local businesses. Those entities don't have giant marketing and digital advertising campaigns. A lot of them have recently purchased a website and aren't exactly thrilled about the idea of having to change their website.
The solution lies with a quick change to become mobile-friendly. There are "Flip To Mobile" services where all of your existing content can be copied, pasted and reformatted into a mobile-friendly template. Those types of services are generally cheaper than getting a new website build.
Businesses with sites that aren't Responsive can also find affordable new sites by choosing from existing templates. If you are a small shop, then chances are you don't need a massive site that is all originally designed and created from a code level.
Questions or concerns about your existing website and if you will be punished by the latest algorithm change? For a free consultation, information about Flip to Mobile services or general inquiries, please contact MAXtech Agency at 800-367-2570.
Digital marketing has one future-mobile.
It breaks down like this: Google wants to present the most relative and useful results when people search. Since billions of searches are conducted with mobile devices, a trend that won't be slowing down, Google wants to ensure users are finding mobile-friendly sites.
How can they make mobile sites appear ahead of non-Responsive sites? Easy, they just change the algorithm to put mobile sites ahead of non-mobile-friendly websites.
The change is going to have a huge impact on small and local businesses. Those entities don't have giant marketing and digital advertising campaigns. A lot of them have recently purchased a website and aren't exactly thrilled about the idea of having to change their website.
The solution lies with a quick change to become mobile-friendly. There are "Flip To Mobile" services where all of your existing content can be copied, pasted and reformatted into a mobile-friendly template. Those types of services are generally cheaper than getting a new website build.
Businesses with sites that aren't Responsive can also find affordable new sites by choosing from existing templates. If you are a small shop, then chances are you don't need a massive site that is all originally designed and created from a code level.
Questions or concerns about your existing website and if you will be punished by the latest algorithm change? For a free consultation, information about Flip to Mobile services or general inquiries, please contact MAXtech Agency at 800-367-2570.
Digital marketing has one future-mobile.
Have your say
Feel free to take part in the discussion! Please be nice and do not include any abusive comments or spam. All comments are moderated and MAXtech Agency reserves the right to delete any comment.