Columbus, OH: Innovation is often rewarded, and a perfect case study for that can be found with MAXtech, LLC. The Columbus-headquartered technology and media business saw a 500 percent growth over the past 12 months. MAXtech now bills in the millions, not thousands. 

Although the company has been steadily growing since its founding in 2009, the real change happened last year, when the approach became more focused on business consulting and managing from a tech and IT standpoint. 

“You must have an online presence,” MAXtech CEO Matt Enderle said. “84 percent of B2B companies are Googling their suppliers and vendors. Your online reputation becomes paramount.”

It all starts with leverage—having the ability to truly evaluate a business, from the phones to the website, and then combine and condense that information for a controlled outcome. Mid-sized businesses often don’t have the time, resources or knowledge base to cover all aspects of their technology needs. 

The MAXtech approach allows the client to combine both IT and marketing, to leverage technology for a better bottom-line focus. The money that is saved from an upgraded phone system, for example, can be applied to other areas of the company’s online reputation and presence. 

“Ecommerce is the future. Having no credit is the same as having bad credit, and it’s the same for how your business appears online. There is no neutral. Your competitors will be the authority on the Internet if you won’t be,” Enderle said. 

Digital security has also been an increasing concern for medium-sized businesses, to protect from hacking, ensure customers have access their website and so emails and communications aren’t interrupted. 

“The security and reliability of the data center is more than worth its weight in gold,” said MAXtech IT client Brando from Debt Recovery, Inc. 

In terms of website design and development, MAXtech believes the first step starts with your sales team. Only when your product, brand and outlook are fully understood do the mock-ups get created.  The end result: more calls, conversions and sales. 

““I was blown away by the number of leads my marketing campaign generated!” MAXtech client Buddy Lloyd of Lloyd and Lloyd Law said. 

“It’s simple: High Tech, Higher Touch,” Enderle said. 

MAXtech has an A+ rating from the Better Business Bureau and their corporate office is located at 355 E. Campus View Blvd. #230, in Columbus, Ohio. MAXtech can be reached at 614-401-8800 or through email: support@maxtechagency.com.