An “app” (which is shorthand for “application”) is a piece of software that may be found on your computer, on your mobile phone, or across the Web. Originally, all software programs were called “apps” But recently apps have come to be used specifically to refer to the small programs found on iPhones and now other smartphones, Facebook, and Google. They typically help you do something and make your life a little easier in a big way. For example, the iPhone has an application that allows you to put your phone up to the radio (or any type of speaker) to have the app search for and find the name and musician for the song that is playing!

Over the past two years, the development of different apps has been growing at an extraordinary rate. Even more significant is the use of the apps, which is primarily for many of the Web 3.0 sites and marketing tactics we have discussed.

Rather than only talking about the traditional apps in your marketing, there are three totally different ways of looking at apps. First, think of the apps for general business use. These apps will make your job easier, create more revenue, and make communication with your prospects and clients easier. Second, think of using apps in your Web 3.0 marketing. These are the apps that can be used for mobile marketing, in targeted forums, in microblogging, and the like. Third, think of apps as a possible lead generator or profit house. Entire businesses are being made solely for developing, selling, or giving away apps.

Selling apps is one way to generate revenue. But giving away apps is an even more powerful way. As we’ve discussed before, one of the best marketing tactics for generating leads is to offer free stuff, whether it’s a whitepaper, a CD/DVD, or an app. Give first, and it will all work out in the end!

I personally use apps to make my businesses run more smoothly, to keep me productive, and to have some fun along the way.