There is no doubt of the huge video craze across the world. Everything has been shifting from text and audio to video. We want to seethings rather than just reador hear them. The social-proof factor (“hey, I saw it instead of just reading it”), entertainment factor, ease of use, and ability to find pretty much anything online continues to drive the video market and its popularity.
One major shift that has occurred is the shift from physical DVD viewing to the availability of on-demand viewing. If you want something, you typically want it now. You don’t wnt to get in the car, strap the kids in the car seats, and hike down to Blockbuster or the local Family Video store only to find that the movie you wanted to see has been sold out for days. Now you don’t have to. With the various subscription services, you can download the movie to your computer or watch a library of movies via your cable or satellite subscriptions.
We are a now society, especially when it comes to entertainment. This is one of the many reasons YouTube has become such a phenomenon. You can visit the Web site and be entertained for hours with videos on everything from concerts, comedy scenes, and home videos, to teenagers acting crazy, firework displays, and worldwide news. What really has made YouTube popular is the fact that it is user-generated content. Want to become an instant movie star? Grab a video camera, start shooting, push a button, upload your video, and forward it to your entire e-mail address book. If the content sticks, it very well may go viral.
