There are hundreds (and even thousands) of different aspects, software, apps, tools, plug-ins and beyond that go into launching a successful web site. When I look back at all of these elements, there were several that stuck out as “must haves” across the boards.
The top four things that you MUST have on your site:
- Analytics to track your stats (Google Analytics is our recommendation)
- Email Opt In form (I Contact rocks)
- A phone number in clear view (If you want a 1-800 # check out Ring Central)
- A clear call to action — don’t make people guess what you want them to do
There are many others like: clean coding, good graphics, compelling story etc. However, these are the top four that have no exceptions.
Is your site missing any of the above four? If so, make the adjustments – you will be glad you did!
