Posts Tagged ‘web 3.0’
Blog Marketing, Online Marketing, SEO | 0 Comments »
Blogging has certainly come a long way! It has grown to become a highly effective technique being used by many as part of their online marketing efforts. It’s a great way to promote a business. Nowadays all types of businesses are creating blogs to stay connected with their target customers and spread awareness about their products or services. The main reason behind the growing importance of blogging is its interactive nature. There are so many blogs out there, and so many different types, that users have tons of options for looking up information that interests them.
Blogs act as a link between a business and its customers. They are especially helpful with increasing traffic to a business’s web site. Here are some ways you can increase traffic to your site via a blog.
- Write relevant content that matches the readers’ interest. It is essential to always keep in mind what information your target audience is looking for. The relevancy of blog posts with reader’s interest is important as it will attract them to read it. They might even refer it to others. Search engines favor blogs that have user relevant content.
- Make titles appealing. Having catchy titles to posts help in attracting both readers as well as search engines. Always write articles that can pull people to read the post, and include important keywords if possible.
- Use the right keywords. Undertake keyword research to find the most appropriate keywords and effectively place them in the posts. Highlight the keywords to attract the readers’ attention.
- Post regularly and often. It helps in retaining the interest of the visitors if you post often. Readers like to be welcomed with a new entry! To keep readers as well as search engines updated about new posts, make use of RSS Feeds.
- Allow for easy commenting. Comments are the best way to get feedback and thus may provide some vital information on areas that a business needs to improve upon. Make sure that readers are able to comment on the posts easily.
Tags: blog posts, blogging, blogging seo, blogging strategy, blogging tips, blogs, how to write a blog, internet marketing, michael tasner, Online Marketing, online marketing blog, online marketing company, online marketing strategy, tas solutions, web 3.0, writing blogs
Posted in Blog Marketing, Online Marketing, SEO | No Comments »
internet marketing, online marketing trends, web 3.0 | 0 Comments »
Lately we have often been hearing the terms “Cloud Computing”, “the cloud”, and “virtualization”.. What do these mean and what do they have in store for the future of the internet?
Generally speaking, there is the all encompassing term “the cloud”. The cloud is comprised of 3 services:
- Software as a service (cloud application): Consumer oriented applications where data is delivered to the end user without the user’s single machine having to do the heavy lifting, and the server’s workload is not distributed. Examples of this are Gmail, salesforce.com and Google Docs.
- Infrastructure as a service: Computer operating systems, applications and databases delivered right over the internet without having to install. They give you optimal tech support, because the Infrastructure you are handling is out in the open and ready to receive help by an IT hand.
- Platform as a service: This is for the developers. It gives them access to web based tools that aid in the development of websites. An example of this is Google’s App Engine.
Together these 3 systems work to revolutionize the way consumers, developers and business owners operates their niche.
Tags: cloud computing, google documents, internet marketing, internet marketing companies, Online Marketing, online marketing companies, Taz Solutions, the cloud, virtualization, web 3.0
Posted in internet marketing, online marketing trends, web 3.0 | No Comments »
E-commerce, marketing campaigns | 0 Comments »
Regardless of the type of business you’re in, lets face it, the holidays are the times when consumers actually LIKE spending money. We need to take that sentiment, roll with it, and capitalize on the trend.
Here are some down and dirty tips for the various types of business:
Retail:
You guys (and gals) have the upper hand. Consumers are still obsessed with physically visiting stores during the holiday season. Your first objective must be getting these customers into your stores. How do you do that? By enticing the heck out of them. Check out all the pre-black Friday deals. Ipods for $50, Laptops for $199, jackets for $10. Throw some amazing deals out on the table, knowing you’re going to lose some money on those products (loss leaders) but that you will make it up in the end.
Another key point for retail stores is to have tons of extra help on hand. You don’t want customers leaving because they need assistance and can’t find anyone. Beef up your staff for the holidays.
Last but not least, remember that you will make more of your money on the back end and the lifetime value of these customers. Many of these people may be visiting your store for the first time. Capture their email, their name and their mobile number (at the least) so you can market to them in the future (with their permission of course)
Service Businesses:
Just because you are not selling a physical product doesn’t mean you can’t reap the rewards of the holiday season. The key is to figure out how you can tie in your service with the holidays. One of the best ways is by offering gift certificates along with some other item of value to get people to buy the certificates. Here are some gift certificate examples:
- 1 Free Dog Grooming Sessions
- 4, 30 Minute Marketing Strategy Sessions
- 1 Month of Free Lawn Service
The other thing you want to be doing during this holiday season is getting ready for the next year. While things tend to slow down a bit (for some service businesses) take the extra time to plan your marketing calendar for next year.
E-Commerce:
The trend continues to shift to more and more transactions happening online.
Here are four key tips:
- Offer Free Shipping. All the big stores are doing it and you will get clobbered if your products can be found at other stores that are offering free shipping.
- Invest in something like Mcafee to show that your web site is secure.
- Figure out a way to get them coming to your site on a frequent basis during the holidays. My favorite way is to offer a deal of the day with limited quantities
- Similar to retail, beef up your customer support and your staff that is manning the Live Chat Feature on your site (if you don’t have live chat, get it). You don’t want them on hold for more than 15 seconds
I hope you have a highly profitable holiday season!
Tags: Black Friday, Black Friday sales, Capitalize on Black Friday, Capitalize on Cyber Monday, Cyber Monday, Cyber Monday Sales, ecommerce, Holiday Shopping, Holiday Shopping Sales, internet marketing, Online Marketing, online marketing shopping, retail store sales, retail stores, service business, Taz Solutions, web 3.0
Posted in E-commerce, marketing campaigns | No Comments »
Uncategorized | One Comment »
Forum marketing can be a great way to market your business! You just have to know the right way to do it. Forum marketing, unfortunately, can be very ineffective and can sometimes have negative results if done improperly.
Forum marketing is especially great if you are promoting a tech company, since many forum users are web/technology savvy. That being said, there are also many other types of forums that do not have web/tech savvy users. Which brings me to our first tip for forum marketing; make sure you find the appropriate forums. It’s a simple rule in marketing – know your audience. You don’t want to waste your time marketing on forums that are not your target audience. Spend some time and make sure you are finding the right types of forums for your business.
Once you have found the right forums, set up accounts and and read the agreement and posting guidelines. Many people skip this step, and then they end up getting banned. You need to make sure you are abiding by all the posting rules. Some forums don’t let you post links until you have posted a few times, etc. Just be aware, and then start posting! Most forums give you more “points” or “credit” for the more posts you have. So start looking at threads and contribute in the conversation. Make sure to understand the forum community and how people are interacting. Follow the trends in the forum.
Lastly, if you are trying to sell something (marketing yourself on a forum), leave the sales pitch for later. No one on these forums wants to be sold to, and you might get banned if you start selling too soon. It’s better to establish yourself as an expert by posting and having legitimate conversations on the forums, and then mention your product when appropriate.
Tags: forum marketing, forum posting, forum strategies, forum tips, forums, how to post on forums, internet marketing, internet marketing tips, marketing ideas, marketing on forums, marketing online, marketing tips, michael tasner, Online Marketing, online marketing tips, selling on forums, Taz Solutions, web 3.0
Posted in Uncategorized | 1 Comment »
SEO, web 3.0 | 0 Comments »
Google has really outdone itself this time! Thought Google had already pushed the boundaries of modern technology? Well, it is going above and beyond that today. Introducing, Google Instant.
Google Instant is a brand new search enhancement that shows you results as you type. You know when you start typing in the Google search bar, options appear right below. That still takes place, but actual search results appear below! You can scan a results page as you type.
Google reports that their key technical insight was that people type slowly, but ready quickly. People would take 300 milliseconds between keystrokes, but only 30 milliseconds to glance at another point on the page.
The result; faster searches, smarter predictions, and instant results. Wow, I thought that already described a Google search, but they’ve improved their system further! You will need the latest version of your browser to utilize this advancement. I suggest you check it out, asap!
Tags: Google, google instant, google instant search, google search, google search enhancement, google search instant, how does google instant work, internet marketing, michael tasner, Online Marketing, online marketing ideas, online marketing tactics, online marketing tips, web 3.0, what is google instant
Posted in SEO, web 3.0 | No Comments »
web 3.0 | One Comment »
The onset of the iPad has really got people talking. As of June 2010, Apple has reported over 2 million units sold since it’s U.S. launch. Apple is now the largest U.S.-based technology company in terms of market share. Not only has the iPad caused Apple to become even more dominate in the technology industry, but it is completely changing the landscape.
The iPad basically acts as a mini computer; you can surf the internet, check your email, look at photos, watch videos and movies, listen to music, download apps, and so much more. What is really so amazing about it is that it encompasses so many devices all in one. Basically, it is going to change the way people consume news and media. It is going to be a real solution for replacing books, magazines and newspapers. People can use iTunes to download full movies, tv shows, and just about anything they want to watch on the screen. It is the digitization of media. Wow.
Another theory that people are buzzing about the iPad is that it could help turn off computers. For example, rather than everyone having a family desktop or laptop that is turned on all the time, during the evenings when a family member wants to hop online really quick, he/she can just go on the iPad and leave the power-consuming desktop off.
Of course, all of this is still in the future. The revolution has not taken place yet, but it is on the horizon. As iPad’s popularity grows, so will it’s effects.
Tags: apple ipad, internet marketing, ipad, ipad and society, ipad effect, ipad features, ipad functions, ipad in america, ipad in the us, ipad news, ipad reviews, ipad technology, ipad's effect on media, ipad's effect on news, michael tasner, Online Marketing, online marketing company, online marketing tactics, online marketing tips, the ipad effect, web 3.0
Posted in web 3.0 | 1 Comment »
Uncategorized, mobile marketing, web 3.0 | 0 Comments »
Multimedia Messaging Service (MMS) is a new standard in mobile messaging. MMS is a way to send a message from one mobile to another, but it doesn’t stop at text. You can also send sound, images and even video! It is also possible to send MMS messages from a mobile phone to an email address. This opens up a whole new world for marketing!
Think about it… do you go anywhere without your mobile phone? Probably not, especially for the younger generations. Mobile phones are a great way to reach your audience. They are so powerful because you have the ability to send different types of messages, and images and videos allow you to have achieve a more dynamic message.
Almost any business can utilize MMS marketing. It’s a great way to send promotions or sales to customers. You can set up “exclusive lists” of customers who receive MMS sales. It is a direct link to your customers.
Tags: how to reach your customers, internet marketing, internet marketing tactics, michael tasner, MMS, MMS marketing, mobile marketing, mobile marketing ideas, mobile marketing tactics, mobile marketing tips, Multimedia Messaging Service, Multimedia Messaging Service Marketing, Online Marketing, online marketing tactics, web 3.0, web 3.0 tactics
Posted in Uncategorized, mobile marketing, web 3.0 | No Comments »
Affiliate Marketing, Online Marketing, marketing campaigns, web 3.0 | 0 Comments »
Direct email campaigns are a very effective marketing strategy. It’s the next generation of direct mail, just the internet age version. They are an affordable and effective way to reach your customers or affiliates. We use this strategy everyday for our clients. Direct email is powerful because you control exactly who sees your marketing message, so there is no marketing waste.
When deciding who to email, it’s important to research the market. One strategy we use is to find groups on social networks, like LinkedIn and Facebook, that are related to your industry. For example, say you are a company that sells weight loss products. You would look for groups on social networks that were all about losing weight, eating healthy, etc. Compile a list of groups and include contact information of the owner. You want to email the owner of the group because he/she could potentially contact the members of the group.
Crafting the email is an important step, because it cannot sound spammy. No one is going to take it seriously or even read it. Make it friendly and engaging, and offer something for free. Also, make sure the title of the email isn’t spammy, or it might get put in the spam folder or ignored. Be straight forward about the content of the email.
Have a system established for responding to your emails. If you are looking for affiliates, make sure you have affiliate links established and ready to use. It would be very unprofessional to contact people and then take weeks to respond, so be prompt and timely with all responses. When you get a positive response, ask them if they know anyone that would also be interested in your product/service. Referrals are the most effective way to gain customers.
Tags: Affiliate Marketing, affiliates, direct email, direct email campaign, direct marketing email, email marketing strategies, email strategies, JV marketing, marketing emails, michael tasner, Online Marketing, online marketing strategies, online marketing strategy, online marketing tactics, web 3.0, web 3.0 tactics
Posted in Affiliate Marketing, Online Marketing, marketing campaigns, web 3.0 | No Comments »
Book Review, Online Marketing, online marketing trends, web 3.0 | 2 responses »
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results.
But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if you buy the kindle version. Yes, free! I think it’s a great opportunity for those of you that haven’t had a chance to get it yet, now is the time. And Kindle is a really fun, cheap way to read books. It’s definitely the next big thing for books. So, please check it out! Here is a link directly to where to find it on Amazon.
Tags: internet marketing book, Marketing in the Moment, Micahael tasner, Online Marketing, online marketing book, web 3.0, web 3.0 book, web 3.0 marketing, web 3.0 marketing tactics, web 3.0 tactics
Posted in Book Review, Online Marketing, online marketing trends, web 3.0 | 2 Comments »
Online Strategy, internet marketing, web 3.0 | 0 Comments »
I’m going to share another great tool that can make your life easier and help you run a virtual company. Dropbox is an amazing tool to keep that keeps you can your company organized. The basic 2 GB is free, but you can get up to 100 GB of storage for a very reasonable price, considering the great features.
When you download Dropbox, it creates a folder in your computer that is synced with all of your other computers, laptops, or mobile phones. That way, you don’t have to email things to yourself or use a usb, anything you put in the folder is everywhere else you need it. It is also available on the web, so that even if you are away from your personal computer/laptop/phone, you can still access important files through your account. They are always backed up. You can also use it for file sharing. You can share entire folders with people, and see changes they made to files instantly. Everything is also highly secure.
We just started using Dropbox and I’m very impressed! I thought I would share this time, money and stress saving tool with you. Check out their site to learn more : https://www.dropbox.com
Tags: dropbox, Online Marketing, running a virtual company, virtual company, virtual company help, web 3.0
Posted in Online Strategy, internet marketing, web 3.0 | No Comments »
