2009 is going to be an instrumental year in shaping how we market online over
the next 3-5 years!
Most recently the latest online marketing trend has been web 2.0 marketing.
The essence of web 2.0 has been focused largely around leveraging new and innovative
web sites to create new visitors and prospects to your site with the core concept
of starting a new relationship.
Some of the most popular web 2.0 sites are facebook, myspace, wikipedia and
you tube. While we don’t see this trend going away anytime soon, we do see a
shift taking place in how these sites are being used along with some new players
coming into the game that will further change the way we market online.
Instantly at Taz Solutions, Inc. when Tim O’ Riley coined the phrase “Web
2.0″ we started using terms like Web 3.0 and Web 4.0 to demonstrate that
the web will continue to evolve and shift at a rapid pace.
Web 3.0 is going to take the key notion of relationship building and collaboration
to a another level. We see this happening in the first two quarters of 2009.
Using technology, consumers, and businesses are going to continue to collaborate,
network and share information via the web at lightning speed paces. Web 3.0
will amplify this effect.
How quickly can you put up a youtube video that says why you hate a certain
product? How long does it take for that video to find its way to the media and
possibly wind up on CNN? Web 3.0 will allow this to happen at a quicker pace
on a much larger scale. That video may not only show up on cnn.com it also could
make its way to the top of stumbledupon.com, second life, or even on 43things.com.
Information is the name of the game. Consumers at drone like paces continue
to visit the web for information.
Some examples of Web 3.0 Marketing Include:
• Mobile Marketing — how many of you have blackberry’s and I-Phones?
• Live Streaming Video and Internet TV — heard of UStream.com?
• Software as a service — Google App’s & Salesforce.com
• Virtual Reality Worlds — Second Life
These are just a few of the many examples of web 3.0 marketing, in the coming
months we will provide more depth on upcoming web 3.0 sites you need to be leveraging
along with more competitive information on web 3.0 as a whole. This is a bandwagon
you need to get on and quickly!
To a healthy, fun and prosperous New Years!