Tag Archives: Web 2.0

The Shift from Web 2.0 to Web 3.0

Posted on May 6, 2010

Web 2.0 began when Web users started to drastically change the way they were using the Web on a day-to-day basis. The main trends that shaped Web 2.0 include content sharing, creativity, segmentation, social components, and added functionality. The four key components of Web 2.0 are Social Networks, Social Media, User-Generated Content, and Social News and Bookmarketing. Although these components have been king of the mountain for a time, there are limitations and loopholes, which in turn, become fresh opportunities. Enter Web 3.0. Web 3.0 describes the next wave that is already taking place and is the shift from Web … Read More

What the heck is Web 2.0?

Posted on February 22, 2008

Almost daily we get the question “What is all this Web 2.0 stuff about?”  Normally the follow up question is: should we be concerned with it?  Everyone and their third cousins has a definition on what Web 2.0 means or at least what they think it means. At Taz Solutions we like to keep things simple, so when we use the term “Web 2.0″  we simply mean “an ever changing internet landscape.”  When the internet started out we refer to it as Web 1.0 things like: personal web sites, limited collaboration, Britannaca Online,  content management companies and the like.  Web 2.0 is … Read More

One of the most Successful You Tube Campaigns Ever

Posted on February 6, 2008

Check out this video:  http://youtube.com/watch?v=vr3x_RRJdd4 Notice the viral factor?   The goal of this video was to promote the band – Sick Puppies Did this campaign work?  YES!  It has received more than 5 million dollars in FREE Publicity!  The best part – I just heard their song on the radio!

What is Second Life?

Posted on January 24, 2008

Second Life is a 3-D, virtual reality world that is created entirely by the residents.  You can socialize,  interact and chat with the other users.   The web site was developed in 2003 by a company called Linden Labs.   It’s still very new to everyone but has been picking up some steam since 2006 with all of the media attention it has been getting. Why are we talking about a virtual world on a marketing blog?  Simple, second life should be considered one of your secret marketing weapons.  There are still very few businesses on second life and even fewer of them … Read More

Oprah on You Tube?

Posted on November 7, 2007

If you havent heard already – the Oprah show from yesterday is listed on YouTube.com.   This is Web 2.0 at its best! Think about your business – how can you leverage what you are currently doing? Maybe you have content just sitting there ready to be put into a book. Maybe you speak at conferences once a week and have all the recordings on DVD’s. Oprah is accomplishing two things by putting her show on YouTube. 1. She is leveraging her current content 2. She is gaining more exposure – for FREE