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Viral marketing takes advantage of the power of the Internet to draw more visitors to your site and improve your sales conversions.  This marketing technique encourages readers to share information with their friends and family members, which results in information being spread to a wider user base (much like a virus spreads from one person to another).  One way to use viral marketing in your online marketing campaign is to offer a free e-book for visitors to your site.  The e-book could be as short or as long as you want, but it should contain very useful information for readers.  Offering a free e-book on your site benefits your business in two ways.  One, you can encourage people who download the book to share it with others, making your links and word about your business spread.  Two, those who sign up for your e-book will be on your e-mail subscriber list so you can market to them in the future.

To offer a free e-book on your site, you can use several delivery methods.  One way is to upload a PDF of the e-book and allow people to access the link to the PDF document once they have entered their contact information.  Another way is to use an e-mail autoresponder service to send a copy of the e-book to subscribers once their information has been received.  No matter what technique you use, make sure that your e-book delivery system works well.  If you ask a reader for contact information and their book is never delivered, you may have some angry site visitors on your hands.