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Tag Archives: social media marketing
Is your social media strategy effective?
A solid effort at social media involves several hours a week. If you write your own content, the number of hours you need to devote goes up even higher. That’s why it’s really important that you can measure to what extent your social media strategy is paying off. Are your articles being shared? We’re assuming of course that you’ve made it possible for people to share your content. You should have social bookmarking buttons above and below every content piece you produce, inviting the reader to share it with others. When you post on Facebook, if you post some writing … Read More
Buffalo Social Media -Local Optimization
Social media is quite a versatile medium. One of the things that it can accomplish that a lot of people tend to forget about is local advertising. While it’s true that you can do social media on a wide scale reaching people on the other side of the world, it doesn’t have to be limited to that. You can do Buffalo social media marketing as well, for example. If you’re in Buffalo, New York and you have a local business, using social media marketing for that is also perfectly reasonable. There are various ways you can accomplish this. For example, … Read More
Social Engagement: Method Five
Method 5: Consistently Post & Respond Your social media strategy should consist of a post every day your open for business. Besides the fact that fan’s might want to know about the sandwich of the day, Facebook’s algorithm is set up to show posts from Pages that are actively posting new content every day. If you wait a few days in between posts, the chances that is will be seen by any of your fans will be very low. Facebook insights provides you with information on how many people are viewing your posts, as well as the reach and impressions … Read More
Social Engagement: Method Four
Method 4: Link Your Social Networks This social media strategy is a bit tricky. Facebook and Twitter both offer to link the accounts, meaning if you post a Tweet it will show up on your Facebook wall, and vice versa. The problem with this is the language used between the two networks differ and users can tell when you are posting from one profile to another. Although this may help you save some time while managing social media, it makes you look less authentic to your followers. We suggest that you don’t link them directly, rather you direct people to them. For … Read More
Social Engagement: Method Two
Method 2: Fill in the __________________ With respect to the “Pull” social media strategy from the introduction, there are many ways to encourage your fans to interact with your social pages. By asking questions that are specific to a certain time of day, or season, fans will be eager to tell the world their opinion. Through questions and fill in the blank posts, you will be ‘pulling’ your customers in by letting them engage while also getting to know a little bit more about them. Keep in mind, every customer that engages with your post should be responded too. Whether … Read More
The Power of Blogging!
Sources indicate that blogs are the third most influential digital resource when it comes to making online purchases. In fact, the two digital resources that are considered to be more influential are brand websites and retail websites. Blogs have been estimated to be responsible for 31% of all Internet sales. In fact, consumers everywhere agree that they trust the information they find more about a product on a blog than they do on Twitter or Facebook. The reason why blogging is such a powerful tool is because bloggers are very honest and sincere when they are writing reviews for products … Read More
Instagram Introduces Web Profiles
At the end of 2012, Instagram made it possible to view your Instagram feed live from the web. Along with this came a web profile page that displays all the photos you took using Instagram as well as a short bio and a link to your website. Users can now manage their profile and page direct from the website which offers another opportunity to brand your business and reach potential clients. Read More
Small Business Internet Marketing Tips
Small businesses are not as popular as the big boys that are competing against other famous companies but they can be exciting since small businesses are challenged to innovate or provide something valuable to their target consumers. But small businesses that are fully prepared to serve customers face another challenge and that is putting the business on the Internet map. Creating a good website is just the first step because after that, you have to come up with a solid online web strategy that involves following some small business Internet marketing tips. The first thing you need to do is … Read More
Important Roles of a Social Media Firm
Internet marketing agencies and professional web design companies pretty much have everything covered for emerging online businesses to make the breakthrough they need for other Internet users to realize the existence of these new companies. Web design companies are needed so people that do not know how to make a website can get obtain a good design that represents the company. Internet marketing agencies then assist in marketing the site to the target market. But in a world where social media websites are becoming the main attraction of the web, how does a social media firm fit in the mix? … Read More
How to Market Your Business on Pinterest
So you’re a small business owner and everyone has been telling you to join Pinterest, but you haven’t pulled the trigger yet; well now may be the time to do it. The photo sharing social media site that has taken the E-Commerce world by storm in the last 12-18 months has now made itself even more business friendly with the launch of its business pages. For those that have not used Pinterest before, it is a photo-sharing site where users and businesses post pictures that they like on specifically themed Pinterest Boards. There are boards for almost every hobby, activity, … Read More