Posts Tagged ‘SEO’
Online Marketing, SEO, article marketing | One Comment »
The main purpose of online marketing is to drive as much traffic to your site as possible. Providing fantastic content is one of the most effective ways to attract users to your site. Article marketing is an important part of your SEO strategy.
Article marketing is when businesses promote their products and services to their target customers by submitting informative articles to online directories. These online directories usually have a very large user base and also a strong reputation in the online world, so articles published on them bring in a lot of traffic to a site.
How does it work?
Every article published on these online directories contains a resource box which contains the name and contact details of the business, along with a link to its website. Therefore, when someone reads the article, they will see the business information and link, and will hopefully click the link and be directed to the web site. The goal is to bring in customers to increase online sales. In this way, article marketing can achieve the objectives of an online business.
To make article marketing efforts effective, you have to write relevant and user centric articles. In other words, in order to entice the users read your article, it should cater to their area of interest and must present valuable information. If an article is able to do this, the chances of a user visiting the company’s site become much higher.
You also want to create an effective resource box. The resource box is the opportunity for a business to advertise itself effectively. Therefore, the information in it must be made interesting enough to make the readers visit the website. The resource box must be updated regularly to make it further appealing to the readers.
Lastly, it is highly important to write articles using the appropriate keywords. It is wise to undertake keyword research to find the relevant keywords and use them in the right amount.
Tags: article marketing, article marketing tips, content is king, internet marketing, internet marketing companies, michael tasner, Online Marketing, online marketing companies, search engine optimization, SEO, Taz Solutions, web 3.0 marketing, writing good content
Posted in Online Marketing, SEO, article marketing | 1 Comment »
Blog Marketing, Web Design | 0 Comments »
Before choosing a template or designing a custom blog, you need to consider the layout and function. The web is evolving all the time and we are always experimenting with new ways to display our content. As we all say here at Tazsol – Content is King! The blog design should enhance your content, provide a good experience to the readers, and express what your blog/brand stands for. It will bring visitors back to your site and entice them regularly with updated/new content and open communication.
Here are the top five rules to consider when designing your blog:
1. Simplicity – Be very careful to not overload your blog with tons of plugins, widgets, etc. Going overboard with these will make your blog look cluttered & distract your readers. Choose features wisely and keep it to a minimum.
2. Choosing the Right Color Scheme – Make sure to pick a color scheme that matches your current site design and/or logo. You don’t want to have a blog that looks completely different from your website. Keep it consistent.
3. Easy Navigation – Make sure that your page links in the navigation are in a noticeable/obvious place (across the lower part of the header or in the sidebars). You do not want to have your readers searching for the links.
4. Easy to Classify – Within the first seconds of visiting your blog, the reader should be able to identify what your blog is about. This can be done by having a prominent headline/tagline and by including a small description that is visible when the reader lands on the blog.
5. Include a RSS feed – These days, more and more people are taking advantage of feeds. Make sure to include links to the RSS feed throughout the blog in locations that will grab the readers attention. Ex: tazsol.com/blog – In the right hand sidebar, you will see how we do this by allowing our readers to subscribe to our feed. Each time a new blog post is added, the reader that has subscribed is notified.
Tags: blog design, blog function, blog layout, Blog Marketing, design a blog, how to create a blog, internet marketing, Online Marketing, online marketing company, rules for blog design, SEO, Taz Solutions, web 3.0 marketing
Posted in Blog Marketing, Web Design | No Comments »
SEO, Social Marketing, internet marketing | 0 Comments »
For the past several months, online marketers have started making predictions about the future of Search Engine Optimization and the trends that will take place in 2011. Now that the year has begun, here are some things that we think will help online marketers make the most of SEO in 2011.
Social media presence – Having your website on social media networks will help improve rankings on Google. If a website has strong presence over social media, it will command high ranking. Thus online marketers need to give high importance to Social Media Optimization.
Twitter is a must – As a means of connecting to the public, Twitter has gained high reputation. It has been observed that Twitter is capable of driving huge traffic. Therefore, marketers must include Twitter while devising SEO strategy.
Coded Facebook pages – With Facebook’s importance growing this year, coded Facebook pages will give your business an edge with an interactive touch, generating leads as well as increasing conversation rate.
Trustbait instead of linkbait – Links coming from independent online sources rather than those links that are contextually linked to a site are better for Search Engines. This refers to Trustbait and is a vital part of online marketing.
SEO to grow more comprehensive – In 2011, the term SEO will need to expand and be more all inclusive.
The demand for SEO will only continue to grow and make the task of online marketers more challenging as well as rewarding.
Tags: internet marketing 2011, internet marketing trends, michael tasner, online marketing 2011, online marketing firm, online marketing trends, search engine optimization, search engine optimization 2011, search engine optimization trends, SEO, SEO 2011, SEO changes in 2011, SEO trends, SEO trends 2011, Taz Solutions, web 3.0 marketing
Posted in SEO, Social Marketing, internet marketing | No Comments »
SEO, online marketing trends, web 3.0 | 0 Comments »
On September 8th 2010, Google instant search was released to the United States. With this new way to search, Google expects to save 2 to 5 seconds in every search. That may seem like a small number but just think about how many Google searches you make in a week or even in a day! Pennies in the jar that add up over time are what that sounds like to me.
This way of searching will affect how a website does SEO business and how users are targeted.
- End user searches will be found quicker.
- Searches will be refined on the fly.
- Chances are, the second page of searches will no longer be viewed any more.
- Long tail search keywords will be less valuable. It will be more about understanding the users behavior while they search.
How will this affect the user and the business man? The end user, the person conducting these searches, will adapt to this new way of searching and being to form searches in different ways. This will, of course, be a silent evolution, but it will become common place. The following is an illustration of the difference that is going to take place. It is like the difference between live support and email support. For email support (Google’s old way of doing things) you send a support ticket on a question you have and you receive a response. Now, Google’s new way of searching is the equivalent of talking to a customer service representative, who can give you choices of how you can be helped before you reach the end of your question.
For the business man with the website, this is good news and bad news! Chances are, if your website has high rankings on a certain keyword then your web site will be displayed more often while people are searching that particular keyword. Therefore, potentially increasing traffic to your web site.
This is bad news for the traditional way of searching. End users now behave differently, and don’t perform searches the way they used to as mentioned earlier. This will then cause traditional long tail ad words to be view differently and put all companies on a level playing field. For example, if I was look up a flight to New York City, I would begin my search with “New York City”. Before I even type “flights” ads would instantly pop up for NYC hotels, travel deals, NY official site, NY vacation packages, etc. Why would I need to type anything further than “New York City”? This shows how competition for the shorter terms rather than the long tail terms is going to become more intense.
Google continues to amaze us with each optimization and update. Moving into the future, one thing is certain, we will all need to adapt and also figure out HOW we adapt to this rapid change that will cause us to search and market in a whole new way in 2011.
Tags: google instant, google instant review, internet marketing, internet marketing firm, Online Marketing, online marketing firm, SEO, Taz Solutions, web 3.0 marketing
Posted in SEO, online marketing trends, web 3.0 | No Comments »
internet marketing, pay per click, web analytics | 0 Comments »
A Pay Per Click advertising campaign is a great tool to get instant traffic to your web site. It is not a good long term SEO strategy, but when implemented correctly, it can offer some great results! Here is a guide to starting your own Google AdWords (pay per click) campaign.
- Go to www.adwords.google.com and click on Start Now
- Use the buttons to indicate the username and password you’d like to use with AdWords.
- You’ll need a Google account to sign in, so use your existing one or create an account.
- Click Create Your First Campaign.
- In the Setting tabs: name your campaign, then select your other settings: audience, language and location, network settings, bidding and budget options, and any applicable advanced settings. Click save and continue.
- Enter your ad copy (keep it simple!)
- Enter your keywords. I suggest you use Google’s help with finding more keywords. Enter your placements.
- Next you’ll need to enter your billing information, set the time zone for your account, and agree to the AdWords terms and conditions.
- Click save and activate once you’re ready!
Tip: If you don’t want Google to continuously charge your card for unlimited clicks, create a budget with a limited amount of funds Google can pull from.
Tags: google adwords, how to set up google adwords, how to set up pay per click, internet marketing, Online Marketing, pay per click, SEO, seo help, seo tips, web 3.0 marketing, what is pay per click
Posted in internet marketing, pay per click, web analytics | No Comments »
Online Marketing, SEO, Web Design, marketing campaigns | 2 responses »
Being at the top of the search engines is a major priority for a business. People are not looking through the yellowpages like they used to! It’s important to create a strong SEO plan for your site. Here are some tips for building an SEO friendly web site. They’re a bit technical, but important for your designer to know.
- Make sure that title elements and ALT attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.
- Make sure your web server supports the HTTP header.
- Test your site to make sure that it appears correctly in different browsers.
- Avoid using too complex of tables when laying out your page.
- Use external Cascading Style Sheets and Java Script files to reduce page size and make the download time much faster.
- The URL structure http://www.example.com/green-dress.html is much more useful than http://www.example.com/greendress.html. You should use hyphens (-) instead of underscores (_) in your URLs.
Tags: michael tasner, Online Marketing, online marketing tactics, SEO, seo expert, seo help, seo services, seo tips, seo web site, seo-friendly site, web 3.0
Posted in Online Marketing, SEO, Web Design, marketing campaigns | 2 Comments »
Business Strategy, Online Marketing, internet marketing, link building, pay per click | 0 Comments »
Pay Per Click (PPC) advertising is becoming an increasingly popular way of ranking at the top of the search engines. How it works is an advertiser selects specific keywords/phrases and then creates a listing that will show up when someone searches for that phrase. This advertiser will pay a certain amount for each click on their listing. Obviously there are other advertisers that have selected the same keywords/phrases, so whoever is willing to spend the most per click will have the highest rankings.
This might seem like an easy way to get to the top, and it is. However, it PPC will not improve your organic search results. With PPC, your site will show up in the “Sponsored” or “Featured” area. Although that may not seem to matter, there are many people out there that do not click on those sites.
PPC also does not optimize your site. So, when you stop paying for PPC, your site will disappear from the top of the search engines and the traffic it brought in will stop! Also, it’s important to mention that competition is growing, so the cost per click is going to increase over time.
A long-term SEO plan is a better option for most advertisers. You can optimize your site to reflect who you are, and it will improve your position in the regular, organic search results. If you keep up with a powerful SEO plan, your site can get to the top of the search engines and you will have higher credibility. That being said, adding PPC on top of your SEO plan is great way to get some instant exposure.
Tags: pay per click, pay per click ads, pay per click strategy, pay per click vs seo, SEO, seo keywords, seo optimization
Posted in Business Strategy, Online Marketing, internet marketing, link building, pay per click | No Comments »
Online Marketing, Online Strategy, internet marketing, link building, pay per click | One Comment »
Being at the top of the search engines is every company’s dream. Pay Per Click can get you there, for a price. And it is only temporary. To get to the top of the organic results in Google takes work, but is more than worth it! Your traffic will increase tremendously and you will be recognized as a leader in your industry. Here are 3 tips for reaching the top of the search rankings.
- Choose keywords that are not too highly competitive. It’s tempting to pick the popular keywords because they are the most searched, but unfortunately, everyone is picking those words as well. You will be a small fish in a big pond. You want the opposite!
- Optimize your page content and html for your keywords. Start with your homepage. Your site should have 3 important tags in the head; they include title meta description, and meta keywords. Don’t clutter your head tags because that will not improve your search ranking.
- Seek out external, one-way, incoming links with the keywords as the anchor text. First off, make sure you submit your site to dmoz.org. Each time you submit a form or email for a link, keep a record. A good place to start is with directories because they will give you a free link without the need to reciprocate. Other great places to get links is from discussion forums and press releases.
Tags: increase search engine ranking, keyword search engine ranking, optimize search engine ranking, ppc pay per click, search engine rankings, SEO, seo optimization
Posted in Online Marketing, Online Strategy, internet marketing, link building, pay per click | 1 Comment »
Blog Marketing, SEO, internet marketing | 0 Comments »
We’ve talked about blogging as a means of traffic building many times. However, guest blogging can also serve as a great way to generate additional traffic to your site. Guest blogging is writing and submitting a post that is displayed on someone else’s blog. Many bloggers use guest bloggers if they are going on vacation or just don’t have time to update their blogs on a regular basis. Writing for someone else’s blog may seem counterintuitive, but it can actually very beneficial as part of a marketing campaign. So how can guest blogging improve your Internet marketing results?
Exposure to a new audience – Guest blogging opens you up to a whole new audience of potential customers. Those who haven’t come across your blog may be reading the blog you are guest posting on, so they’ll get a chance to read your writing and follow links to your site.
Backlinks – Guest bloggers are usually allowed to include a short bio that contains a link to their site. This can help you to create backlinks, which make it easier for potential customers and the search engine spiders to find your site.
Improved credibility – If another blogger thinks your information is good enough to post on their blog, people may begin to see you as an expert in your field. This improved credibility can result in more traffic to your site and increased inquiries from potential customers.
If you don’t feel like writing a guest blog post for someone else’s blog, send us an e-mail. Our bloggers can develop a high quality post that you can use to reap the benefits of guest blogging.
Tags: blog post, blogging, guest blogging, internet marketing, search engine optimization, SEO
Posted in Blog Marketing, SEO, internet marketing | No Comments »
SEO | 0 Comments »
In order to achieve the best possible SEO effects, each of your site pages should be highly focused on just one item or service. If you have many products or services on each page, it will be difficult for the search engines to determine exactly what your pages are about. Focusing on only one product or service per page allows you to optimize your meta tags, content, keywords, and links for those specific items so that it is easier for customers and the search engines to find your business. For example, let’s consider an online jewelry store Web site. Many jewelers group all of their products on a few pages. This is not the best way to set up a site if you have SEO in mind. Instead, the jeweler should devote one page to each of his different products, optimizing those pages with very specific keywords. So, pages for “jewelry” and “gold jewelry,” which are very broad categories and hard to rank well for in the search engines, may turn into pages for “diamond tennis bracelet,” “14K gold emerald earrings,” and “amethyst pendant.” These are more specific search terms.
The same can be done for someone who offers services instead of products. Take the freelance writer who has one long services page titled, “freelance writing services.” This is a very competitive keyword and is difficult, if not impossible, to rank well for in the search engines. The writer could break up her group of services into separate pages for “SEO press release writing,” “article submission service,” and “ebook writer.” These are more specific and ranking well for these terms is a more realistic goal than wanting to rank for a term such as “freelance writing services.”
An added benefit of using a very narrow focus on each page of your site is that you will receive more targeted traffic. If someone is looking for an amethyst pendant, she will be likely to use the search phrase “amethyst pendant” when shopping online. This may lead a warm prospect directly to your site. The same thing can happen for the freelance writer who has separate pages for each service. If someone is searching for an article submission service, they are not likely to type “freelance writing services” into a search box. Instead, they will type “article submission service.”
Tags: keywords, SEO, Web site, Web site pages
Posted in SEO | No Comments »
