Taz Solutions™ Inc. » pay per click

How to Create a Google AdWords Campaign

Michael Tasner — Fri, 10 Dec 2010 19:38:49 +0000

A Pay Per Click advertising campaign is a great tool to get instant traffic to your web site. It is not a good long term SEO strategy, but when implemented correctly, it can offer some great results! Here is a guide to starting your own Google AdWords (pay per click) campaign.

Go to www.adwords.google.com and click on Start Now
Use the buttons to indicate the username and password you’d like to use with AdWords.
You’ll need a Google account to sign in, so use your existing one or create an account.
Click Create Your First Campaign.
In the Setting tabs: name your campaign, then select your other settings: audience, language and location, network settings, bidding and budget options, and any applicable advanced settings. Click save and continue.
Enter your ad copy (keep it simple!)
Enter your keywords. I suggest you use Google’s help with finding more keywords. Enter your placements.
Next you’ll need to enter your billing information, set the time zone for your account, and agree to the AdWords terms and conditions.
Click save and activate once you’re ready!

Tip: If you don’t want Google to continuously charge your card for unlimited clicks, create a budget with a limited amount of funds Google can pull from.

Pay Per Click vs. SEO

Michael Tasner — Tue, 22 Jun 2010 15:24:15 +0000

Pay Per Click (PPC) advertising is becoming an increasingly popular way of ranking at the top of the search engines. How it works is an advertiser selects specific keywords/phrases and then creates a listing that will show up when someone searches for that phrase. This advertiser will pay a certain amount for each click on their listing. Obviously there are other advertisers that have selected the same keywords/phrases, so whoever is willing to spend the most per click will have the highest rankings.

This might seem like an easy way to get to the top, and it is. However, it PPC will not improve your organic search results. With PPC, your site will show up in the “Sponsored” or “Featured” area. Although that may not seem to matter, there are many people out there that do not click on those sites.

PPC also does not optimize your site. So, when you stop paying for PPC, your site will disappear from the top of the search engines and the traffic it brought in will stop! Also, it’s important to mention that competition is growing, so the cost per click is going to increase over time.

A long-term SEO plan is a better option for most advertisers. You can optimize your site to reflect who you are, and it will improve your position in the regular, organic search results. If you keep up with a powerful SEO plan, your site can get to the top of the search engines and you will have higher credibility. That being said, adding PPC on top of your SEO plan is great way to get some instant exposure.

Pay Per Click Advertising

Michael Tasner — Fri, 26 Mar 2010 17:38:43 +0000

Need a quick, relatively cheap, advertising method that will get you results fast? Try Pay Per Click Advertising. This is a great method in which advertisers pay their host (Google, Yahoo!, etc) to be at the top of the search engines. You pay only when your ad is clicked; hence the name Pay Per Click. If you use this method your site will appear above the organic results of the search, and will be called a “sponsored link”.

Some benefits include:

Immediate traffic generation.
Flexibility. Key words can be changed or deleted to adapt to the market.
Relatively cheap.
Instant ROI

American Express and Yahoo Search Marketing Partnership

Michael Tasner — Sun, 20 Jan 2008 01:53:54 +0000

I just got a letter today saying that American Express and Yahoo Search Marketing are partnering. If I use my AMEX card to pay for their services I will get 5% back! Not a bad deal at all! Check it out.