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Tag Archives: online marketing tactics
The New Google Instant
Google has really outdone itself this time! Thought Google had already pushed the boundaries of modern technology? Well, it is going above and beyond that today. Introducing, Google Instant. Google Instant is a brand new search enhancement that shows you results as you type. You know when you start typing in the Google search bar, options appear right below. That still takes place, but actual search results appear below! You can scan a results page as you type. Google reports that their key technical insight was that people type slowly, but ready quickly. People would take 300 milliseconds between keystrokes, … Read More
iPad – How it’s Changing the Landscape
The onset of the iPad has really got people talking. As of June 2010, Apple has reported over 2 million units sold since it’s U.S. launch. Apple is now the largest U.S.-based technology company in terms of market share. Not only has the iPad caused Apple to become even more dominate in the technology industry, but it is completely changing the landscape. The iPad basically acts as a mini computer; you can surf the internet, check your email, look at photos, watch videos and movies, listen to music, download apps, and so much more. What is really so amazing about … Read More
Why MSS is Powerful for Marketing
Multimedia Messaging Service (MMS) is a new standard in mobile messaging. MMS is a way to send a message from one mobile to another, but it doesn’t stop at text. You can also send sound, images and even video! It is also possible to send MMS messages from a mobile phone to an email address. This opens up a whole new world for marketing! Think about it… do you go anywhere without your mobile phone? Probably not, especially for the younger generations. Mobile phones are a great way to reach your audience. They are so powerful because you have the … Read More
Direct Email Campaigns
Direct email campaigns are a very effective marketing strategy. It’s the next generation of direct mail, just the internet age version. They are an affordable and effective way to reach your customers or affiliates. We use this strategy everyday for our clients. Direct email is powerful because you control exactly who sees your marketing message, so there is no marketing waste. When deciding who to email, it’s important to research the market. One strategy we use is to find groups on social networks, like LinkedIn and Facebook, that are related to your industry. For example, say you are a company … Read More
Tips for an SEO-Friendly Website Design
Being at the top of the search engines is a major priority for a business. People are not looking through the yellowpages like they used to! It’s important to create a strong SEO plan for your site. Here are some tips for building an SEO friendly web site. They’re a bit technical, but important for your designer to know. Make sure that title elements and ALT attributes are descriptive and accurate. Check for broken links and correct HTML. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. Make sure your … Read More