Taz Solutions™ Inc. » micro-blogging

The Shift from Blogging to Micro Blogging

Michael Tasner — Tue, 25 May 2010 16:25:49 +0000

While blogging continues to be one of the most effective marketing strategies that can be employed, it is critical to note a shift is taking place. Instead of content writers focusing the majority of time on formatting and crafting traditional, lengthy blog posts, they are supplementing that content with micro-blog posts. These posts can be made from anywhere in the world and are much shorter in length, typically under 200 characters.

Continue to use your blog as a marketing tactic, but offer up these condensed snippets in microblog format and you’ll be capturing market share from your competition as most are still not using micro-blogging.

Some of your target readers would prefer to read a 1,000-word article. Others just want the one or two key points in that article. With micro-blogging, you’re capturing both kinds of audiences – and potential customers.

The great thing about micro-blogging is that it can be done from anywhere in the world. Simply send in a text message and your post is instantly live. This beats spending three hours trying to format the post in WordPress or Blogger on your tiny BlackBerry screen! Yes you can blog from your phone as well, but it’s much easier to send in a 200 character message versus a 500 word post.

One one the top online marketing trends of 2009 — blogging and micro-blogging

Michael Tasner — Sat, 24 Jan 2009 05:56:14 +0000

Yes, we’ve all heard of blogs, but do you truly understand how to utilize a blog, the frequency of posting or what plug-ins you should be using for maximum marketing impact?

You don’t need to have one blog, we encourage you to have three! A company blog, a personal blog for the key executives and a general market commentary blog.

The key to blogging is consistent posting with relevant information. 97% of blogs have 1 or less postings each week. That leaves a great opportunity for you to shine in the other 3%!

Once you’ve mastered blogging, we encourage you to jump on the micro-blogging bandwagon. Micro-blogging is posting shorter posts, typically under 200 characters. Twitter has mastered this concept and is among our favorite sites to be leveraging in 2009. Twitter allows you to post short “tweets” of 140 characters or less. You can update your audience on your personal life — for example Michael is currently enjoying some time his twins or on the business side of things — Michael is currently working on his new book, check out the link here. The great thing about twitter is that you can link twitter with various other social networking web sites. So one post or “tweet” to twitter, and you’ve just updated ten other social accounts instantly.

Not logged into your computer to make the post? Send a text message and your status will be updated automatically!

Twitter is one trend that you cannot ignore. It’s still relatively new enough to start gathering a following and taking that market share away from your competition! Get on twitter and become the expert in your field, you’ll have thousands of followers in no time!

Key Resources:

· Twitter.com

· Wordpress.org

· Blogpress.com

· Typepad.com