While blogging continues to be one of the most effective marketing strategies that can be employed, it is critical to note a shift is taking place. Instead of content writers focusing the majority of time on formatting and crafting traditional, lengthy blog posts, they are supplementing that content with micro-blog posts. These posts can be made from anywhere in the world and are much shorter in length, typically under 200 characters.
Continue to use your blog as a marketing tactic, but offer up these condensed snippets in microblog format and you’ll be capturing market share from your competition as most are still not using micro-blogging.
Some of your target readers would prefer to read a 1,000-word article. Others just want the one or two key points in that article. With micro-blogging, you’re capturing both kinds of audiences – and potential customers.
The great thing about micro-blogging is that it can be done from anywhere in the world. Simply send in a text message and your post is instantly live. This beats spending three hours trying to format the post in WordPress or Blogger on your tiny BlackBerry screen! Yes you can blog from your phone as well, but it’s much easier to send in a 200 character message versus a 500 word post.
