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Tag Archives: linking
Consistent Link Structure and SEO Success
When you’re optimizing your site for the search engines, little SEO techniques matter just as much as the major techniques. One good example of a simple technique that can work wonders for your PageRank and search engine rankings is the use of a consistent link structure for all of the pages on your site. If you had your site designed by someone who is not an SEO expert, or you designed it yourself, it may be suffering from inconsistent link structure. When you link from one page on your site to another page on your site, the search engines follow … Read More
Web Linking: Good Links vs. Bad Links
Many of the articles and blogs available on search engine optimization emphasize linking as a way to improve your search engine rankings and increase traffic. However, most of these sites fail to distinguish between good links and bad links. Not all links are created equal, and choosing bad linking strategies can hurt your business more than it can help you. Good Links Good links are the kind of links you want to have coming in to your site. Good links are posted on relevant sites and aren’t surrounded by questionable content that can harm your reputation. When we say that … Read More
Optimizing E-Commerce Sites
Optimizing e-commerce sites is thought to be difficult because the content may be constantly changing. Products go out of stock or they are discontinued by their manufacturers, so product pages may be deleted. This means that pages that were already ranked by the search engines have now disappeared and that new pages will have to wait their turn to be indexed. However, there are some techniques that can be used to successfully optimize e-commerce sites. Keyword Optimization Keywords are very important when you’re trying to get a site ranked well with the search engines. Choose keywords that have too much … Read More
Are links even Important?
There has been a bit of controversy around links and link building. Some people claim that links have no effect on search engine ranking, others state links are the single most important component to a good search engine ranking. We agree that links are very important, but they are NOT the single most important component (this will be disclosed in a later lesson). The common way to get quality links to your web site is also the old-fashioned way. Do a Google search for a complimentary businesses and send the web site owner (or moderator) a link. The trick is, … Read More