We’ve already talked about how beneficial blogging is for SEO purposes. But what about blog carnivals? These special blogosphere events can generate additional traffic for your site, give you good quality backlinks, and get people talking about your blog (you do have a blog, don’t you?). A blog carnival is a regular event hosted by several different blog owners who form a blog circle. The carnival is always on a specific topic, and blog owners in the circle submit their content for display on the scheduled blog carnival date. But how can participating in such a carnival help your SEO and your business?
Backlinks – Blog owners who host blog carnivals link back to the sites of the original content authors. This can give you good quality backlinks that the search engine spiders can use to find your blog.
Exposure – You may get 1,000 visitors to your site each day, but what will happen if your content is published and linked to on a site that gets 100,000 visitors per day? Some of those visitors may click on backlinks to your site, giving you new readers and additional opportunities for revenue generation.
Publicity – If you participate in a well-known blog carnival, other bloggers or even print journalists may pick up some of your information for their own publications. This can generate free publicity for your business.
Enhanced Credibility – Anyone can start up a free blog on Wordpress or blogger. However, having other blog owners deem your content worthy of inclusion in their blog carnivals shows readers that you truly offer quality information. This enhanced credibility can help people to trust you more and put your business in a more positive light.
