Times are tough across the boards. Yes, some people are thriving and having the best year they have ever had (like ours at Taz Solutions, Inc.) but I could only imagine the year we would have had had this been an up-economy. This downswing in spending has been causing massive cuts to marketing. These massive cuts to marketing are causing massive decreases in sales. Rather then sink your ship, now is the time to think out-side the box.
In both up and down economies there are a set of tools and tactics that we employ regadless. These tactics are referred to as Guerrilla Marketing.
As a certified Guerrilla Marketing coach, I bring the entire Guerilla Marketing philosophy to our company in our online and offline efforts.
In fact, Guerrilla Marketing Online has recently been even more impactful then our offline efforts from an ROI standpoint. We’re able to get a much quicker response by leveraging the power of the web.
If you’re not familiar with Guerrilla Marketing – check out their site, it will change the way you think about marketing forever (click on Guerrilla Marketing). Boiled down, Guerilla Marketing is low cost, high impact. Rather then using a ton of money, you use time, energy and imagination.
Online Marketing doesn’t need to need to cost you hundreds of thousands of dollars. In fact, most of it can be done free of charge!
Here are six examples of Guerrilla Marketing Online in Action:
- A fan of the social networking site Ecademy hosting a virtual Anti-Facebook Party
- A media firm hosting it’s holiday party on secondlife.com and inviting their customers
- Gary Vaynerchuk starting a blog from the ground up voying to make an impact on his audience. He crush’s it by posting a vast amount of useful, transparent and thoughtful content. To date, he has a massive loyal following and some pretty exciting deals taking place.
- Starbucks launching Starbucks Ideas to get FREE Ideas on how to grow their business
- Zappos.com using Twitter to give special twitter online offers
- Matthew Ferry giving away his famous webinar worth over $500 to support his loyal followers (and rocking in over 1000 registered people)
There are millions of ways to practice Guerrilla Marketing Online, it’s all about getting creative and putting a little bit of sweat into the process. I promise you, now is the time to really kick your marketing up a notch, you can’t afford not to!
