We have all heard the word “spam” but many of us don’t actually know what constitutes a spam email. And chances are, most of you have, or are currently sending emails that would be considered spam by the new Spam Laws.
When sending bulk/commercial emails, you need to do the following:
- Automatic system in place allowing people to unsubscribe
- Company address at the end of the emails
- Make sure your headlines and subjects relate to the email – they should not be misleading
That’s it! It sounds simple, but there are still millions of businesses that are not complying with the new spam laws. Getting a system in place is critical.
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