It’s Valentines Day today so I figured I would share the tale of two flower shops in my local area (Niagara Falls, NY). They sell very similar products, have the same store size and are both in prime locations. One is highly successful, the other place barely is able to make ends meet. What do these two stores do differently?
Some people are thinking price, others quality maybe even management…
The answer: follow up marketing.
Shop A gathers your full address and email address and places this information in their database. The day after your purchase, they send you a survey along with a coupon for $5 off. This store is constantly sending both emails and printed material making sure they stay in front of me.
Shop B on the other hand does little marketing. They gather my address, but send me 1 letter all year: Don’t forget Valentines Day.
Which shop do you think gets ALL my business? Shop A of course!
Happy Valentines day fellow business owners, speakers, authors, executives and entrepreneurs.
