Taz Solutions™ Inc. » article marketing

Tips for Article Marketing

Neeraj — Thu, 10 Feb 2011 17:06:37 +0000

The main purpose of online marketing is to drive as much traffic to your site as possible. Providing fantastic content is one of the most effective ways to attract users to your site. Article marketing is an important part of your SEO strategy.

Article marketing is when businesses promote their products and services to their target customers by submitting informative articles to online directories. These online directories usually have a very large user base and also a strong reputation in the online world, so articles published on them bring in a lot of traffic to a site.

How does it work?

Every article published on these online directories contains a resource box which contains the name and contact details of the business, along with a link to its website. Therefore, when someone reads the article, they will see the business information and link, and will hopefully click the link and be directed to the web site. The goal is to bring in customers to increase online sales. In this way, article marketing can achieve the objectives of an online business.

To make article marketing efforts effective, you have to write relevant and user centric articles. In other words, in order to entice the users read your article, it should cater to their area of interest and must present valuable information. If an article is able to do this, the chances of a user visiting the company’s site become much higher.

You also want to create an effective resource box. The resource box is the opportunity for a business to advertise itself effectively. Therefore, the information in it must be made interesting enough to make the readers visit the website. The resource box must be updated regularly to make it further appealing to the readers.

Lastly, it is highly important to write articles using the appropriate keywords. It is wise to undertake keyword research to find the relevant keywords and use them in the right amount.

3 Free Ways to Increase Traffic to Your Web Site

Ryan — Wed, 12 Jan 2011 20:23:07 +0000

There are a lot of ways to increase traffic to your website be it paid or free. A paid example is where you utilize a traffic generation software or company to increase web traffic for you. This is most convenient to big companies because they have the budget to do so. But if your company is small or you are just starting out, chances are you won’t be able to afford these paid services. Lucky for you, when it comes to increasing web traffic, there are still a lot of ways to do it for free.

1. Social Networks
Utilizing social networks is still one of the best ways to increase website traffic. You can never go wrong when using Twitter, Facebook, LinkedIn, etc as a tool for increasing traffic. Among all these social networks, Facebook is dominant. Facebook alone can deliver massive amounts of traffic to your website when used correctly. The sweetest part about Facebook is it’s FREE – and forever will be.

2. Social Bookmarks
Who says social bookmarking is dead? As a matter of fact it is very much alive. There are a lot of social bookmarking sites out there and more are created every day. Highly trafficked social bookmarking sites are Digg, Delicious, Reddit, and Stumbleupon. You can bookmark your blog posts to these sites and if it makes it to front page of a popular site, then that means a massive amount of traffic.

3. Articles
Sharing your expertise through articles is really fun. What you are trying to do is to build your reputation and show that you are an expert. One strategy you can utilize is to submit your articles to Ezinarticles.com and make sure each article has a link back to your site. Chances are if your article is very good a lot of users will read it, and voila, Instant traffic.

Tips to Improve Click Through Rate

Neeraj — Tue, 11 Jan 2011 20:03:01 +0000

It can be a struggle to get the results you want from an article marketing campaign. You can post tons of articles, but you want to achieve a great click through rate. Here are some tips that can get more people to click on your web site from an article you posted.

1. Surveys. You need to know the needs and wants of your audience. Conduct surveys and polls. You can even visit forums to discover people’s most common issues, problems and complaints.
2. Do your Research. You can’t just put any old information in an article and expect people to be interested. Really research your topic and get in-depth information that you can share with your readers. Go to online and offline resources. Try interviewing fellow experts in your field.
3. Authenticate. Going along with doing your research, you should also provide readers with proof that you are an expert. Offer readers solid information about why you are an authority in your subject.
4. Keep it simple. A cliche tip, but an important one. Make sure your articles are easy to read and straight forward. Many people are searching for information about something that they aren’t sure about, so make it clear for them.

Six Excellent Places to Post Articles

Michael Tasner — Fri, 28 May 2010 15:07:19 +0000

Content, content content. This is the phrase that haunts our clients dreams. Every time they speak to us, we are always asking for more content. In this post, I wanted to mention six awesome places to post your articles. Yes, there are many more than six, and yes, we submit to over 100 for each article (manually) but I’ll assume you don’t have the time or the staff to do so.

#1 EzineArticles.com. This is still my favorite place to submit articles. Lock and load a 500+ word article, and use some great anchor text at the bottom. This will help both your SEO rankings, and drive some solid traffic. I have articles from five years ago that are still #1 in google on this site

#2 Isnare.com. For only $2 you can distribute/syndicate your article to thousands of places.

#3 Squidoo.com. Seth Godins brainchild, this site simply rocks. I like to create a lens for each and every article we release

#4 Buzzle.com. Lots of great stuff happening on Buzzle, and they continue to climb in the ranks

#5 Knol.Google.com. Run by Google, need I say more?

#6 GoArticles.com. They are still trying to give ezinearticles a run for their money.

Never discount the value of article submission, this will be a marketing tactic, we never stop!

Article Marketing for SEO

Michael Tasner — Tue, 03 Jun 2008 12:55:07 +0000

If you spend a lot of time on the Web, you may have heard about article marketing. Article marketing can be a great SEO tool for businesses of any size and industry. Knowing how to make article marketing work for your business can bring you increased traffic and better search engine rankings.

What is article marketing?

Article marketing is when you write articles about your industry or field of expertise and submit them to online article directories. These directories usually allow authors to build a profile or include a resource box at the end of each article, so you can create links to your site. In addition, your articles can prompt readers to visit your site in search of more information on related topics.

What are article directories?

Article directories are sites that accept submissions of articles from authors. These articles are displayed on individual pages of the site and readers are allowed to use the articles on their own sites, provided they give the original author credit. Article directories usually make money for their owners by generating ad revenue or affiliate income. Some directories have many categories and are considered general directories. Others only accept articles about specific topics. These are known as niche directories.

How does article marketing benefit me in terms of SEO?

Article marketing provides valuable SEO benefits for businesses of all sizes. Because you can include links to your Web site in each of your articles, this makes it easier for the search engine spiders to find your site and index your pages. If you can have your articles published on sites that have a .edu domain extension, this can provide a very valuable SEO benefit. Additionally, article marketing can increase your overall traffic.

If you haven’t started your own article marketing campaign, you need to get moving. If you don’t have the time to write your own articles, let us know. One of our copywriters can write quality articles that reflect positively on your business.

Article Marketing Tactics – Increase your Traffic in Under 24 hours

Michael Tasner — Sat, 23 Feb 2008 15:05:04 +0000

We’ve mentioned it several times on this blog already, but content on the internet is king. One of the best ways to get more traffic to your web site quickly is to write a few articles on topics related to your products or services.

A few examples good articles to write on a related business might be:

How to Attract More Money
Why Used Cars are better than New Cars
How to Loose Weight
The best Jet-Ski’s in the US

The list goes on and on. There are thousands of topics to write about. The key in writing articles is to keep the “sales copy” to a minimum. Articles are meant to be informative. The signature box at the end of the article is where you can mention your web site and products or services.

Once you write a few articles submit them to a few of the more popular article submission web sites and watch the traffic flow in!