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If you spend a lot of time on the Web, you may have heard about article marketing.  Article marketing can be a great SEO tool for businesses of any size and industry.  Knowing how to make article marketing work for your business can bring you increased traffic and better search engine rankings.

What is article marketing?

Article marketing is when you write articles about your industry or field of expertise and submit them to online article directories.  These directories usually allow authors to build a profile or include a resource box at the end of each article, so you can create links to your site.  In addition, your articles can prompt readers to visit your site in search of more information on related topics.

What are article directories?

Article directories are sites that accept submissions of articles from authors.  These articles are displayed on individual pages of the site and readers are allowed to use the articles on their own sites, provided they give the original author credit.  Article directories usually make money for their owners by generating ad revenue or affiliate income.  Some directories have many categories and are considered general directories.  Others only accept articles about specific topics.  These are known as niche directories.

How does article marketing benefit me in terms of SEO?

Article marketing provides valuable SEO benefits for businesses of all sizes.  Because you can include links to your Web site in each of your articles, this makes it easier for the search engine spiders to find your site and index your pages.  If you can have your articles published on sites that have a .edu domain extension, this can provide a very valuable SEO benefit.  Additionally, article marketing can increase your overall traffic.

If you haven’t started your own article marketing campaign, you need to get moving.  If you don’t have the time to write your own articles, let us know.  One of our copywriters can write quality articles that reflect positively on your business.