As a leading Internet Marketing Company in Buffalo, NY, we’re always trying to help small businesses use guerrilla marketing techniques to boost their online presence. By definition, guerrilla marketing is using cost-effective and creative tactics to get the most out of your marketing budget, and we believe by taking these steps, you’ll notice quick results.
Per a recent survey by Pew Internet & American Life Project:
- 74% of Smartphone users use geolocation apps like foursquare and Yelp to find info on local restaurants and retail stores
- 18% of these users “check-in” through these apps
Our first recommendation would be to claim your business on foursquare, Yelp, Facebook and Google Places (or just sign up with Google+, and it will direct connect to Places).
By doing so, you’ll mix web marketing strategy with your mobile and social strategy. You’ll also have more effective communications with your customers as they’ll be able to see info such as store hours, check-in deals, product reviews, directions to your store through multiple channels. This immediately increase your visibility online, and provides you with an opportunity to boost your customer service by answering any negative comments by customers.