Linkedin Marketing — Why now is the time to Jump on the bandwagon
I’ve always liked Linkedin as a social marketing platform. It’s one of my top ten that I use on a daily basis. One of the biggest advantages as I can target who it’s in my network much easier then other traditional social marketing sites.
A few other reasons we like LinkedIn as marketing tool:
- Various groups to network on
- Easy to scale up your network
- LinkedIn answers section — allows you to get and give advice
- See and give reccomendations
A few disadvantages to LinkedIn:
- You can’t simply blast your network with the click of a mouse
- Paid version (some people only prefer free)
- Easy to get your email address (so expect lots of spam)
To further amp our juices (I figured I’d get into the thanksgiving spirit a bit) they decided to recently open their back door to their API code.
What does this mean for you as marketer or entrepreneur? In the next six months, there are going to be many new applications and fun tools that link linkedin to other platforms.
We’re confident at Taz Solutions, that this move will further increase the popularity of the site (which boasts over 50M users)
If you’re not already active with LinkedIn marketing, now is a great time to start!
