Holiday Marketing Tips and Strategies
For some businesses, the holiday season is a make it or break it time. Some businesses earn 75% of their revenue from November-January. That would make me a bit nervous especially in an economy like this, but that’s not the point. During the holidays people tend to buy more of certain products and services.
The question I pose to you: Is your product or service one of those holiday items? If not, is there a way to at least tie it in somehow.
Here are some random examples of how I would tie it in:
- A zoo: Come see Santa’s Raindeer before it’s too late
- A car wash: Make sure your car is detailed for the holidays
- Cell phone company: Give the PERFECT holiday gift this year
- Carpet cleaner: Is your house ready for the holidays? Get rid of those unwanted stains before your guests see them
I could go on, and on and on, you get the picture.
Here are 7.5 practical holiday marketing tips you can use right away:
- Offer discounts and incentives for the holiday season — consumers are price sensitive, at least make them THINK they are getting a deal
- Change your copy and promotional materials to reflect the holidays
- Offer no payments until AFTER the holidays are over
- Play on the family element… this is when families come together
- Change the colors of your business cards, promotional materials and so on for 3 months
- Run a holiday contest and give away an amazing prize. No 10% off won’t cut it
- Bring in Santa to your store
- Give free Egg Nog (with special spirits)
Let’s make this holiday success a marketing success!
Oh it’s really nice blog about marketing. Online marketing is really gaining rapid popularity. To promote our site or product we have to do advertising so that people should know about it. Even i used to promote my site and sell my product online through fullservicead and my business is really growing. I like your marketing tips.