Guerrilla Holiday Marketing
The holidays are one of my favorite times of the year. Yes, the decorations are great and the weather is fun (I’m writing this in Niagara Falls, NY) but what I really like are the ads. I can’t help but look at them and cringe (or jump for joy). Most marketers are leaving a pile of cash on the table during the holiday season.
You’ve got less than a month left to make some money during this holiday season.
Here are 6.5 Guerrilla Marketing Ideas to use in the next 30 days:
- Offer a gift subscription with the purchase of one. For example: Join our member site that will change your life. Even better, if you do that, you can gift a subscription to a friend for free!
- Bring in Santa to your stores and offer FREE photos — I’m sick of seeing $50 for photos for Santa, come on now
- Offer a no payment until after the holidays. Look we understand you need to save your cash now, don’t pay us until next year
- Anti-black Friday specials. Look, the web is the best place to sell things, hands down. You should be telling people NOT to go out on black friday and instead buy from your web site
- Change your web site to red — get into the holiday spirit. Stop being a scrooge
- Offer a different discount or promotion during the entire month of December
- 6.5 (for the daring marketer) Invite your customers to YOUR holiday party. (Just don’t get too toasted)
