Archive for the ‘Viral Marketing’ Category

Google Hotpot: a New Recommendation Engine

Online Marketing, Social Marketing, Viral Marketing, web 3.0 | 0 Comments »

Google Hotpot represents the search engine’s latest attempt to mix search with social networking. It’s a way to find local recommendations and discover new places. If you’re looking for new restaurants to try, and you have a lot of friends online, it could help you make some new discoveries. Let’s take a look at how it works.
Google Hotpot is tied into Google Places. If you want to use it, it helps if you have a Google profile (but it doesn’t need to be public). You definitely need a Google account, which you already have if you have Gmail. You can get to Hotpot by following the link: http://www.google.com/hotpot.

Once you’re signed in, Hotpot gives you a public nickname, just as a way to help keep track of your reviews. You can change it if you want. Click through the opening screen, and you’ll see a page with a search box at the top with the word “restaurant” already entered. I performed the search and was greeted by restaurants in my local area, which I was asked to rate.

These restaurants were not listed in the usual way you see search results listed. They appeared in rectangular boxes, about three and a half inches long and two inches wide on my laptop’s screen. At the top of each listing, you can click a star that says “Save for later,” which will presumably let you rate it later, or an X that says “Not interested,” which will presumably remove it from the listing. Below these two options you’ll find the name of the restaurant, with a link. The link takes you to the Google Maps listing of the place. If you’ve never seen one of these (and if you haven’t, what rock have you been living under?), it includes the address, phone number, fax number, a map that shows how to get there, a list of categories for the place, its specialties, reviews from around the web, reviews from Google users, and a whole lot more. If you like to do research on a restaurant before you patronize it, this is a great place to start.

Below the name of the restaurant, you’ll usually find a picture of either the exterior of the restaurant or a sample dish. Below this image you’ll find some indication of where the restaurant is located; this can be either the town name or something more specific, like the intersection. Below that, you’ll find a brief description of the cuisine, such as “Traditional American” or “Ribs.”

google hotpot

Podcasts – Do’s and Don’ts

Viral Marketing, online marketing trends, web 3.0 | 0 Comments »

Podcasts are a great way to deliver content to your target audience. A podcast is a series of digital media files (audio or video), that you can release periodically and can be downloaded. Once a podcast is downloaded, it is simply an MP3 that can be listened on any MP3 player. Often times it is a “radio”-style listening experience. They are growing in popularity as the internet is becoming even more widely used.

I love podcasts for many reasons, but the biggest are:

  • Anyone can create them.Podcasts
  • The cost is minimal.
  • All you need is a computer, a mic (and/or camera) and the internet.

Podcasts are easy and simple! People love them because they don’t have to listen to things they don’t want to. You can choose something that interests you and just listen to that! You subscribe to podcasts much like you subscribe to blogs. They are on almost every topic imaginable and growing.

If you want to create your own podcast, which I think is a great idea, here are some do’s and don’ts to podcasting:

  • Do use good content. Provide engaging information that is educational or entertaining.
  • Don’t ramble. People downloaded your podcast for valuable information or entertainment, not your off topic ramblings!
  • Do provide high quality sound. You want your podcast to sound professional, so use software to edit the audio and filter out background noise.
  • Don’t make it too long. Attention spans are getting shorter by the day, so keep it simple and to the point

How to Start Using Apps to Enhance Your Web 3.0 Marketing Activities

Online Marketing, Viral Marketing, online marketing trends, web 3.0 | 0 Comments »

Step 1: Brainstorm.

We like to take a different approach to apps. Instead of first looking at what’s out there, we brainstorm on what apps we would like to see and what those apps would do. For example: when we first did this for Twitter, we wrote down over 40 different things we wanted the app to do. Most of the things on that list came back to “easier management of tweets.”

Step 2: Search.

Use my best friend, Google, to find out if there is an app that meets the criteria you just compiled. More times than not, there will be an app that already exists.

Step 2.5: Be innovative.

If there is not an app available, read below and possibly consider building your own app.  There are plenty of different developers you can hire.   Utilize sites like: guru.com, elance.com and craigslist.org.   There are thousands of different developers at your finger tips

Step 3: Re-evaluate.

Make sure the apps you are installing aid in one (or more) of the criteria we talked about:

  • Increase the relationship-building among your prospects/clients.

  • Aid in the experience your prospects/clients receive.

  • Make communication easier and more effective.

  • Help with the “fun factor” in your marketing.

Step 4: Follow the instructions and install the app.

Typically, you simply need to be logged in to the particular site, push a button to install the app and then turn it on or make it live.

Step 5: Don’t get app-crazy.

Don’t install hundreds of apps on your various marketing sites so all that your prospects and customers see are apps. Make sure your core information is available and easily visible. So limit the apps you use across the different sites to about five to 10, max, per site.

Step 6: Gather feedback.

Survey your network to see how they like the apps you are using and if they have any recommendations.  You would be surprised by how few businesses actually use surveys to aid in their marketing. It’s a very powerful tool.

Step 7: Keep an eye out for the bigger and better.

Keep up to date with what new apps become available. I like to use Google Alerts to easily accomplish this. For example, set a Google Alert for the phrase “twitter apps,” and let the Alert app tell you when new ones have been developed. Installing and using apps, as you will see, is very straight forward. Just remember that your main purpose is serving your prospects and consumers.  If you can’t identify a direct benefit to your users, skip it.

apps

The last key area of Web apps is creating your own applications for marketing uses or to simply sell or give away. The key with giving away Web apps is to make the app something of extreme value. The more useful or (if you’re taking the other approach) fun it is, the better chance it has of going viral.

Business Video Marketing

Multiple Streams of Traffic, Online Marketing, Viral Marketing, internet marketing, marketing campaigns, web 3.0 | 0 Comments »

There is no doubt of the huge video craze across the world. Everything has been shifting from text and audio to video. We want to seethings rather than just reador hear them. The social-proof factor (“hey, I saw it instead of just reading it”), entertainment factor, ease of use, and ability to find pretty much anything online continues to drive the video market and its popularity.


One major shift that has occurred is the shift from physical DVD viewing to the availability of on-demand viewing. If you want something, you typically want it now. You don’t wnt to get in the car, strap the kids in the car seats, and hike down to Blockbuster or the local Family Video store only to find that the movie you wanted to see has been sold out for days. Now you don’t have to. With the various subscription services, you can download the movie to your computer or watch a library of movies via your cable or satellite subscriptions.


We are a now society, especially when it comes to entertainment. This is one of the many reasons YouTube has become such a phenomenon. You can visit the Web site and be entertained for hours with videos on everything from concerts, comedy scenes, and home videos, to teenagers acting crazy, firework displays, and worldwide news. What really has made YouTube popular is the fact that it is user-generated content. Want to become an instant movie star? Grab a video camera, start shooting, push a button, upload your video, and forward it to your entire e-mail address book. If the content sticks, it very well may go viral.

Viral Marketing with Free E-books

Viral Marketing | 0 Comments »

Viral marketing takes advantage of the power of the Internet to draw more visitors to your site and improve your sales conversions.  This marketing technique encourages readers to share information with their friends and family members, which results in information being spread to a wider user base (much like a virus spreads from one person to another).  One way to use viral marketing in your online marketing campaign is to offer a free e-book for visitors to your site.  The e-book could be as short or as long as you want, but it should contain very useful information for readers.  Offering a free e-book on your site benefits your business in two ways.  One, you can encourage people who download the book to share it with others, making your links and word about your business spread.  Two, those who sign up for your e-book will be on your e-mail subscriber list so you can market to them in the future.

To offer a free e-book on your site, you can use several delivery methods.  One way is to upload a PDF of the e-book and allow people to access the link to the PDF document once they have entered their contact information.  Another way is to use an e-mail autoresponder service to send a copy of the e-book to subscribers once their information has been received.  No matter what technique you use, make sure that your e-book delivery system works well.  If you ask a reader for contact information and their book is never delivered, you may have some angry site visitors on your hands.

One of the most Successful You Tube Campaigns Ever

Viral Marketing, Web 2.0 | 0 Comments »

Check out this video:  http://youtube.com/watch?v=vr3x_RRJdd4

Notice the viral factor?   The goal of this video was to promote the band – Sick Puppies

Did this campaign work?  YES!  It has received more than 5 million dollars in FREE Publicity! 

The best part – I just heard their song on the radio!

How can you Increase your Profits with myspace?

Social Marketing, Viral Marketing | 2 responses »

Do you currently have a myspace account?  No, not a personal myspace account, an account specifically for your business that is used to increase awareness and drive traffic to your web site?

If you are in the vast majority of business owners you have never used myspace to market your business; we’re here to tell you that you should!  In fact, many of our clients are making consistent sales that have resulted from people viewing them on myspace.

The key to marketing with myspace is to forget about selling – GIVE VALUE FIRST.  If your myspace account is jammed packed with useful links and articles you will naturally attract attention. 

Start a myspace account today, and keep coming back to our blog for more tips!

Enjoy the rest of your weekend