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The Importance of Web Video Production
Web video production is quite an important skill to cultivate in this modern age. His is because quite a large number of venues online rely on video. Increasingly, people are focusing on video to pick up a wide variety of information and entertainment sources. For example, a lot of people are currently getting news from various videos online. Newspapers are quickly becoming a thing of the past. This trend is making it even more likely that someone will watch a video than even television, for example. In many cases television might even be viewed through online videos. As a result, … Read More
South by Southwest 2013
The annual South by Southwest (SXSW) conference begins tomorrow (March 8) and will continue until March 17. Specifically, the interactive sessions run from Friday until Tuesday and we will be keeping track of it every step of the way.
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Internet Marketing Strategies That Work
It can be a difficult task when trying to determine the best Internet marketing strategies, but that does not have to deter someone from trying. The beauty of the Internet is that the possibilities are endless, but when you want to market you or your products or services online you have to have a plan. Having a plan is where Internet marketing strategies come in. If you have already looked, you know that there are lots of answers about where to start and what to do, but you want something that is tailor made just for you. Without Internet marketing … Read More
Summer Review from a Buffalo NY Internet Marketing Company
Hey there everybody, We just wanted to say hello to all of our great clients and all future clients that may stumble upon this. We had a great summer here at Taz Solutions. Not only are our web consulting services helping numerous local businesses in Buffalo, but we’ve been involved in many great events in Buffalo. We were corporate sponsors for the 2012 Ride for Roswell and the Buffalo Chicken Wing Festival. We can’t thank them enough for including us in their events, and we hope we are invited back next year! We’ve made some great hires and we consider … Read More
Social Media Strategies: How Execution Affects ROI
Effective social media marketing will combine a mix of network engagement and brand influence with indirect calls-to-action. This will provide fans and followers with an incentive to click through to your website or product line and increase their knowledge of not only your company, but specific products or services you’re trying to push that support your branding “personality” and sales objectives. For example: A tanning salon could make a post along the lines of “Hey all you golden- bronzed tanners out there. We now offer a BOGO on week passes. To claim this offer, head to our website!! www.BestTanWNY.com” This … Read More
Small Business Marketing Tactics: Future of Mobile Payments
The most exciting thing, in my opinion, in the future of digital and mobile marketing is the focus on the small business owner. As an internet marketing company in Buffalo, NY, I see so many unique small businesses with loads of potential because of the technology that will be ‘the regular’ in about two years; mobile payments. Per an article on AdAge, the mobile payment industry will increase to about $1 trillion by 2014, way up from the $162 billion it was in 2010. There are huge benefits to both the business owner and the consumer, as this technology is … Read More
Small Business Marketing Tactics: Empower Your Employees
If you missed our first post on small business marketing tactics discussing the social, mobile, local trend, click here. We move on to how empowering your employees to be in-store marketers can greatly benefit your overall web marketing strategy. It should be fairly obvious to small business owners that your employees are the faces of your brand and in-store experience. Your employees communicate with consumers, provide assistance and personal recommendations. In short, they’re your in-store marketing team. So let’s treat them like that! There is nothing worse than when I check-in to a restaurant or bar and claim a perk … Read More
Small Businesses Marketing Tactics: Get Social, Think Mobile, Spend Local
As a leading Internet Marketing Company in Buffalo, NY, we’re always trying to help small businesses use guerrilla marketing techniques to boost their online presence. By definition, guerrilla marketing is using cost-effective and creative tactics to get the most out of your marketing budget, and we believe by taking these steps, you’ll notice quick results. Per a recent survey by Pew Internet & American Life Project: – 74% of Smartphone users use geolocation apps like foursquare and Yelp to find info on local restaurants and retail stores – 18% of these users “check-in” through these apps Our first recommendation would … Read More
Small Business Marketing Tactics: Empower Your Customer
Part 3 of our 4 part series in the social, mobile, local marketing trend and how small businesses can quickly benefit from it. Check out Parts 1+2 –> Get Social, Think Mobile, Spend Local & Empower Your Employee Your customers are your advocates. They are your ‘free’ marketing, although you have to do many things to earn their trust. For small businesses, your mobile marketing– apps, social networks — is a big opportunity to integrate and push customers to your social media pages for great unique content and exclusive deals. Consumers these days want information, lots of it, and very … Read More
Internet Marketing Strategies 101: How TazSol Can Assist Your Web Marketing
As a leading marketing and design firm, we at Taz Solution’s understand the difficulty for small businesses to properly develop and execute Internet marketing strategies. We’ve seen it all too often; a company hires an marketing and design firm with the belief that they will grow their bottom-line, provide them with everything they need and more, only to be let down when the company refuses to do anymore work until you pony up more dough. We don’t work like that. We’ve developed Internet marketing strategies for over 1,000 companies in the past 10 years, and it isn’t our duty to … Read More