When it comes to utilizing Web 3.0, there are a few companies that I consider to be game changers and in a whole different league from the rest. While analyzing Web 3.0 companies, I analyzed more than 100 enterprises across various sectors. I noticed that several shared similar qualities:
- Have unique traits and habits
- Started small and grew rapidly
- Are considered or becoming a household name
- Are using the Web 3.0 marketing tactics profiled
- Are pioneers in their space
Yes, there were other factors I noticed, such as growth rates, employee satisfaction, and size, but these less-tangible qualities were the ones that stuck out to me the most. Armed with a whole slew of intangible information, I have selected four companies that I deem to be innovators and companies exhibiting Web 3.0 business and marketing tactics.
The four companies I selected are Amazon.com, Zappos.com, Salesforce.com, and Cisco. Check out their profiles to see why I consider them Web 3.0 companies. These four companies are no exception!
In my book, Marketing in the Moment, you can read about all these companies, but here is more information on why I picked Amazon.com.
Web site: www.Amazon.com
When you think of Amazon.com, you might think books. Granted, Amazon.com did start off by selling books, but it soon starting selling pretty much anything you would desire, from CDs to deodorant to kitchen knives and everything in between.
Amazon has the distinction of being America’s largest online retailer. Try to top that one, Wal-Mart! It puts the customer first in all respects. Amazon tracks your browsing and buying trends. Armed with that information, it creates a unique customer experience tailored to you! When was the last time you logged on to your favorite Web site and the home page was different each time and, oddly enough, packed with only things you might be interested in?
Keeping the customers first has drastically fueled its growth. What’s great about this company is that it is run by innovators who are constantly trying new ways to improve the customer’s experience. They recently launched Amazon S3, included a section for self-publishing books, promoted their famous Kindle device, and even purchased Zappos. I’d say they have diversified themselves quite well as leaders!
