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In order to achieve the best possible SEO effects, each of your site pages should be highly focused on just one item or service.  If you have many products or services on each page, it will be difficult for the search engines to determine exactly what your pages are about.  Focusing on only one product or service per page allows you to optimize your meta tags, content, keywords, and links for those specific items so that it is easier for customers and the search engines to find your business.  For example, let’s consider an online jewelry store Web site.  Many jewelers group all of their products on a few pages.  This is not the best way to set up a site if you have SEO in mind.  Instead, the jeweler should devote one page to each of his different products, optimizing those pages with very specific keywords.  So, pages for “jewelry” and “gold jewelry,” which are very broad categories and hard to rank well for in the search engines, may turn into pages for “diamond tennis bracelet,” “14K gold emerald earrings,” and “amethyst pendant.”  These are more specific search terms.

The same can be done for someone who offers services instead of products.  Take the freelance writer who has one long services page titled, “freelance writing services.”  This is a very competitive keyword and is difficult, if not impossible, to rank well for in the search engines.  The writer could break up her group of services into separate pages for “SEO press release writing,” “article submission service,” and “ebook writer.”  These are more specific and ranking well for these terms is a more realistic goal than wanting to rank for a term such as “freelance writing services.”

An added benefit of using a very narrow focus on each page of your site is that you will receive more targeted traffic.  If someone is looking for an amethyst pendant, she will be likely to use the search phrase “amethyst pendant” when shopping online.  This may lead a warm prospect directly to your site.  The same thing can happen for the freelance writer who has separate pages for each service.  If someone is searching for an article submission service, they are not likely to type “freelance writing services” into a search box.  Instead, they will type “article submission service.”