A Pay Per Click advertising campaign is a great tool to get instant traffic to your web site. It is not a good long term SEO strategy, but when implemented correctly, it can offer some great results! Here is a guide to starting your own Google AdWords (pay per click) campaign.
- Go to www.adwords.google.com and click on Start Now
- Use the buttons to indicate the username and password you’d like to use with AdWords.
- You’ll need a Google account to sign in, so use your existing one or create an account.
- Click Create Your First Campaign.
- In the Setting tabs: name your campaign, then select your other settings: audience, language and location, network settings, bidding and budget options, and any applicable advanced settings. Click save and continue.
- Enter your ad copy (keep it simple!)
- Enter your keywords. I suggest you use Google’s help with finding more keywords. Enter your placements.
- Next you’ll need to enter your billing information, set the time zone for your account, and agree to the AdWords terms and conditions.
- Click save and activate once you’re ready!
Tip: If you don’t want Google to continuously charge your card for unlimited clicks, create a budget with a limited amount of funds Google can pull from.
