Archive for the ‘Online Marketing’ Category
Blog Marketing, Online Marketing, SEO | 0 Comments »
Blogging has certainly come a long way! It has grown to become a highly effective technique being used by many as part of their online marketing efforts. It’s a great way to promote a business. Nowadays all types of businesses are creating blogs to stay connected with their target customers and spread awareness about their products or services. The main reason behind the growing importance of blogging is its interactive nature. There are so many blogs out there, and so many different types, that users have tons of options for looking up information that interests them.
Blogs act as a link between a business and its customers. They are especially helpful with increasing traffic to a business’s web site. Here are some ways you can increase traffic to your site via a blog.
- Write relevant content that matches the readers’ interest. It is essential to always keep in mind what information your target audience is looking for. The relevancy of blog posts with reader’s interest is important as it will attract them to read it. They might even refer it to others. Search engines favor blogs that have user relevant content.
- Make titles appealing. Having catchy titles to posts help in attracting both readers as well as search engines. Always write articles that can pull people to read the post, and include important keywords if possible.
- Use the right keywords. Undertake keyword research to find the most appropriate keywords and effectively place them in the posts. Highlight the keywords to attract the readers’ attention.
- Post regularly and often. It helps in retaining the interest of the visitors if you post often. Readers like to be welcomed with a new entry! To keep readers as well as search engines updated about new posts, make use of RSS Feeds.
- Allow for easy commenting. Comments are the best way to get feedback and thus may provide some vital information on areas that a business needs to improve upon. Make sure that readers are able to comment on the posts easily.
Tags: blog posts, blogging, blogging seo, blogging strategy, blogging tips, blogs, how to write a blog, internet marketing, michael tasner, Online Marketing, online marketing blog, online marketing company, online marketing strategy, tas solutions, web 3.0, writing blogs
Posted in Blog Marketing, Online Marketing, SEO | No Comments »
Online Marketing, SEO, article marketing | One Comment »
The main purpose of online marketing is to drive as much traffic to your site as possible. Providing fantastic content is one of the most effective ways to attract users to your site. Article marketing is an important part of your SEO strategy.
Article marketing is when businesses promote their products and services to their target customers by submitting informative articles to online directories. These online directories usually have a very large user base and also a strong reputation in the online world, so articles published on them bring in a lot of traffic to a site.
How does it work?
Every article published on these online directories contains a resource box which contains the name and contact details of the business, along with a link to its website. Therefore, when someone reads the article, they will see the business information and link, and will hopefully click the link and be directed to the web site. The goal is to bring in customers to increase online sales. In this way, article marketing can achieve the objectives of an online business.
To make article marketing efforts effective, you have to write relevant and user centric articles. In other words, in order to entice the users read your article, it should cater to their area of interest and must present valuable information. If an article is able to do this, the chances of a user visiting the company’s site become much higher.
You also want to create an effective resource box. The resource box is the opportunity for a business to advertise itself effectively. Therefore, the information in it must be made interesting enough to make the readers visit the website. The resource box must be updated regularly to make it further appealing to the readers.
Lastly, it is highly important to write articles using the appropriate keywords. It is wise to undertake keyword research to find the relevant keywords and use them in the right amount.
Tags: article marketing, article marketing tips, content is king, internet marketing, internet marketing companies, michael tasner, Online Marketing, online marketing companies, search engine optimization, SEO, Taz Solutions, web 3.0 marketing, writing good content
Posted in Online Marketing, SEO, article marketing | 1 Comment »
Online Marketing, Online Strategy, SEO, web analytics | 0 Comments »
Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website. It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. Any business that wants to expand and grow their business on the internet should definitely be using Google Analytics.
Here is a list of the Important Data that Google Analytics will give you:
- Where your visitors are coming from – very important if you’re targeting a specific audience.
- How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.
- Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.
- Operating systems used by your visitors – the technology used in developing your site/blog may only work in a certain operating system, therefore it’s important to take note of the different operating systems your visitors are using.
- What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.
Tags: analyze web site traffic, google analytics, how to use google analytics, increase web site traffic, internet marketing, Online Marketing, target the right audience online, web 3.0 marketing, web site analyzation, web site design
Posted in Online Marketing, Online Strategy, SEO, web analytics | No Comments »
Online Marketing, SEO, online marketing trends, web 3.0 | 0 Comments »
This is a handy little tool that not many people are aware of, but Google has made free for quite some time. The best part is, it’s hidden in plain sight. Let me walk you through a simple tour. Open Google and do a search for a keyword related to your web site. To the left hand side of the search results you will see a link called “Wonder wheel” towards the bottom. Click the link and enter Google Wonder Wheel.
Simply stated, the wonder wheel creates a wheel of keywords that Google feels are related to your original keyword. Why is this so wondrous you ask? Because Google is telling you the other keywords that it feels should be found on your site. By including these other related keywords in your SEO and web design you increase your chances of Google recognizing your page as relevant to the original word.
Google then gives you the ability to search even deeper by creating paths of keywords. If you click on a word it will then open a new wheel of words related to the one you clicked on. This begins to open your eyes to potential routes searchers may take to get to the keyword you are targeting.
Tags: google keywords, google wonder wheel, google wonder wheel keywords, internet marketing, keyword help, keyword research, michael tasner, Online Marketing, Taz Solutions, web 3.0 marketing
Posted in Online Marketing, SEO, online marketing trends, web 3.0 | No Comments »
Online Marketing, Social Marketing, Viral Marketing, web 3.0 | 0 Comments »
Google Hotpot represents the search engine’s latest attempt to mix search with social networking. It’s a way to find local recommendations and discover new places. If you’re looking for new restaurants to try, and you have a lot of friends online, it could help you make some new discoveries. Let’s take a look at how it works.
Google Hotpot is tied into Google Places. If you want to use it, it helps if you have a Google profile (but it doesn’t need to be public). You definitely need a Google account, which you already have if you have Gmail. You can get to Hotpot by following the link: http://www.google.com/hotpot.
Once you’re signed in, Hotpot gives you a public nickname, just as a way to help keep track of your reviews. You can change it if you want. Click through the opening screen, and you’ll see a page with a search box at the top with the word “restaurant” already entered. I performed the search and was greeted by restaurants in my local area, which I was asked to rate.
These restaurants were not listed in the usual way you see search results listed. They appeared in rectangular boxes, about three and a half inches long and two inches wide on my laptop’s screen. At the top of each listing, you can click a star that says “Save for later,” which will presumably let you rate it later, or an X that says “Not interested,” which will presumably remove it from the listing. Below these two options you’ll find the name of the restaurant, with a link. The link takes you to the Google Maps listing of the place. If you’ve never seen one of these (and if you haven’t, what rock have you been living under?), it includes the address, phone number, fax number, a map that shows how to get there, a list of categories for the place, its specialties, reviews from around the web, reviews from Google users, and a whole lot more. If you like to do research on a restaurant before you patronize it, this is a great place to start.
Below the name of the restaurant, you’ll usually find a picture of either the exterior of the restaurant or a sample dish. Below this image you’ll find some indication of where the restaurant is located; this can be either the town name or something more specific, like the intersection. Below that, you’ll find a brief description of the cuisine, such as “Traditional American” or “Ribs.”
Tags: discover new places, google features, google hotpot, google hotpot review, internet marketing, michael tasner, new google features, Online Marketing, recommendation engine, restaurant recommendations, Taz Solutions, web 3.0 marketing
Posted in Online Marketing, Social Marketing, Viral Marketing, web 3.0 | No Comments »
Online Marketing, SEO, internet marketing, web 3.0 | 0 Comments »
Backlinks are an important aspect of an SEO strategy. For those of you that don’t know, backlinks are links that are directed towards your website. They are especially important because certain search engines, like Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages. I’ve put together a list of the best ways to increase backlinks and also how to get your web site indexed quickly.
1: Article Submission
2: Forum Posting
3: Blog Commenting/Blog Submission
4: Social Networking Sites(Facebook, Twitter etc. posting links on groups, pages etc.)
5: Social Bookmarking (stumble upon, Reddit, delicious, digg etc.)
6: Backlinking Service/Buy Backlinks
7: Submit RSS Feed To RSS Feeds Directories
8: Free or Paid Web Directories
9: Exchange Links / Reciprocal Links
10: Press Releases
12: Classified Ad Sites
13: links from EDU & GOV sites
Tags: article submission, backlinks, backlinks help, building back links, forum posting, internet marketing, michael tasner, Online Marketing, online marketing company, seo help, seo strategy, seo tips, web 3.0 marketing, what are backlinks
Posted in Online Marketing, SEO, internet marketing, web 3.0 | No Comments »
Affiliate Marketing, Online Marketing, marketing campaigns, web 3.0 | 0 Comments »
Direct email campaigns are a very effective marketing strategy. It’s the next generation of direct mail, just the internet age version. They are an affordable and effective way to reach your customers or affiliates. We use this strategy everyday for our clients. Direct email is powerful because you control exactly who sees your marketing message, so there is no marketing waste.
When deciding who to email, it’s important to research the market. One strategy we use is to find groups on social networks, like LinkedIn and Facebook, that are related to your industry. For example, say you are a company that sells weight loss products. You would look for groups on social networks that were all about losing weight, eating healthy, etc. Compile a list of groups and include contact information of the owner. You want to email the owner of the group because he/she could potentially contact the members of the group.
Crafting the email is an important step, because it cannot sound spammy. No one is going to take it seriously or even read it. Make it friendly and engaging, and offer something for free. Also, make sure the title of the email isn’t spammy, or it might get put in the spam folder or ignored. Be straight forward about the content of the email.
Have a system established for responding to your emails. If you are looking for affiliates, make sure you have affiliate links established and ready to use. It would be very unprofessional to contact people and then take weeks to respond, so be prompt and timely with all responses. When you get a positive response, ask them if they know anyone that would also be interested in your product/service. Referrals are the most effective way to gain customers.
Tags: Affiliate Marketing, affiliates, direct email, direct email campaign, direct marketing email, email marketing strategies, email strategies, JV marketing, marketing emails, michael tasner, Online Marketing, online marketing strategies, online marketing strategy, online marketing tactics, web 3.0, web 3.0 tactics
Posted in Affiliate Marketing, Online Marketing, marketing campaigns, web 3.0 | No Comments »
Book Review, Online Marketing, online marketing trends, web 3.0 | 2 responses »
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results.
But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if you buy the kindle version. Yes, free! I think it’s a great opportunity for those of you that haven’t had a chance to get it yet, now is the time. And Kindle is a really fun, cheap way to read books. It’s definitely the next big thing for books. So, please check it out! Here is a link directly to where to find it on Amazon.
Tags: internet marketing book, Marketing in the Moment, Micahael tasner, Online Marketing, online marketing book, web 3.0, web 3.0 book, web 3.0 marketing, web 3.0 marketing tactics, web 3.0 tactics
Posted in Book Review, Online Marketing, online marketing trends, web 3.0 | 2 Comments »
Online Marketing, SEO, Web Design, marketing campaigns | 2 responses »
Being at the top of the search engines is a major priority for a business. People are not looking through the yellowpages like they used to! It’s important to create a strong SEO plan for your site. Here are some tips for building an SEO friendly web site. They’re a bit technical, but important for your designer to know.
- Make sure that title elements and ALT attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.
- Make sure your web server supports the HTTP header.
- Test your site to make sure that it appears correctly in different browsers.
- Avoid using too complex of tables when laying out your page.
- Use external Cascading Style Sheets and Java Script files to reduce page size and make the download time much faster.
- The URL structure http://www.example.com/green-dress.html is much more useful than http://www.example.com/greendress.html. You should use hyphens (-) instead of underscores (_) in your URLs.
Tags: michael tasner, Online Marketing, online marketing tactics, SEO, seo expert, seo help, seo services, seo tips, seo web site, seo-friendly site, web 3.0
Posted in Online Marketing, SEO, Web Design, marketing campaigns | 2 Comments »
