Archive for the ‘online marketing trends’ Category
internet marketing, online marketing trends, web 3.0 | 0 Comments »
Lately we have often been hearing the terms “Cloud Computing”, “the cloud”, and “virtualization”.. What do these mean and what do they have in store for the future of the internet?
Generally speaking, there is the all encompassing term “the cloud”. The cloud is comprised of 3 services:
- Software as a service (cloud application): Consumer oriented applications where data is delivered to the end user without the user’s single machine having to do the heavy lifting, and the server’s workload is not distributed. Examples of this are Gmail, salesforce.com and Google Docs.
- Infrastructure as a service: Computer operating systems, applications and databases delivered right over the internet without having to install. They give you optimal tech support, because the Infrastructure you are handling is out in the open and ready to receive help by an IT hand.
- Platform as a service: This is for the developers. It gives them access to web based tools that aid in the development of websites. An example of this is Google’s App Engine.
Together these 3 systems work to revolutionize the way consumers, developers and business owners operates their niche.
Tags: cloud computing, google documents, internet marketing, internet marketing companies, Online Marketing, online marketing companies, Taz Solutions, the cloud, virtualization, web 3.0
Posted in internet marketing, online marketing trends, web 3.0 | No Comments »
SEO, online marketing trends, web 3.0 | 0 Comments »
On September 8th 2010, Google instant search was released to the United States. With this new way to search, Google expects to save 2 to 5 seconds in every search. That may seem like a small number but just think about how many Google searches you make in a week or even in a day! Pennies in the jar that add up over time are what that sounds like to me.
This way of searching will affect how a website does SEO business and how users are targeted.
- End user searches will be found quicker.
- Searches will be refined on the fly.
- Chances are, the second page of searches will no longer be viewed any more.
- Long tail search keywords will be less valuable. It will be more about understanding the users behavior while they search.
How will this affect the user and the business man? The end user, the person conducting these searches, will adapt to this new way of searching and being to form searches in different ways. This will, of course, be a silent evolution, but it will become common place. The following is an illustration of the difference that is going to take place. It is like the difference between live support and email support. For email support (Google’s old way of doing things) you send a support ticket on a question you have and you receive a response. Now, Google’s new way of searching is the equivalent of talking to a customer service representative, who can give you choices of how you can be helped before you reach the end of your question.
For the business man with the website, this is good news and bad news! Chances are, if your website has high rankings on a certain keyword then your web site will be displayed more often while people are searching that particular keyword. Therefore, potentially increasing traffic to your web site.
This is bad news for the traditional way of searching. End users now behave differently, and don’t perform searches the way they used to as mentioned earlier. This will then cause traditional long tail ad words to be view differently and put all companies on a level playing field. For example, if I was look up a flight to New York City, I would begin my search with “New York City”. Before I even type “flights” ads would instantly pop up for NYC hotels, travel deals, NY official site, NY vacation packages, etc. Why would I need to type anything further than “New York City”? This shows how competition for the shorter terms rather than the long tail terms is going to become more intense.
Google continues to amaze us with each optimization and update. Moving into the future, one thing is certain, we will all need to adapt and also figure out HOW we adapt to this rapid change that will cause us to search and market in a whole new way in 2011.
Tags: google instant, google instant review, internet marketing, internet marketing firm, Online Marketing, online marketing firm, SEO, Taz Solutions, web 3.0 marketing
Posted in SEO, online marketing trends, web 3.0 | No Comments »
Web Design, online marketing trends, web branding | 0 Comments »
Small business owners and newbies to the Web tend to clog up their websites, specifically their homepage. It’s a common mistake that I am seeing over and over again.
The homepage is the landing space for everyone who seeks you out online. It should be well laid out and organized. It should let your brand breathe and not be crowded. Too much text or copy on the homepage can overwhelm your audience. Think of your homepage like a jacket cover to a book. It should have a picture, a title (or branding tagline), your name and a description of what the site is about. Make it short and condensed. Your homepage tabs (also called verticals) are where your audience can go deeper into your site and find more information about your product and services. Anywhere from 5 to 7 is a good amount, the topic verticals can also have a drop down menu, which is helpful.
2 Key Tips to Remember:
The homepage is NOT about YOU, it’s about your CLIENT. It should engage and promote enthusiasm for your product. It should be outcome focused.
Pick a tagline that is geared towards the consumer and answers the question of how they will benefit from your product or service. Steve Job’s tagline for the iPod was “A thousand songs in your pocket.” In this tagline his target market is defined along with the benefit they will get in buying an ipod. It’s simple, short and clear.
More Tips:
Site readers have a shorten attention span and are always one click away to something else.
How can you really capture your audience? Give them something for free, develop a free opt-in on your homepage.
Have a logo.
Putting too much content on the homepage loses your audience. They are overwhelmed.
Make sure to have several people look over your site before you launch it. Errors happen.
Blogs are important and you should have one.
At Taz we love using Wordpress and highly recommend it!
I hope these tips are helpful! The homepage is your one chance to reach your target audience, it’s not often they come around twice. Make sure to spend time getting it done right by giving your brand some much deserved breathing room.
Tags: design tips, homepage tips, internet marketing, marketing design, michael tasner, Online Marketing, Taz Solutions, web 3.0 marketing, web site design, web site homepage design, web site marketing
Posted in Web Design, online marketing trends, web branding | No Comments »
marketing campaigns, online marketing trends, web 3.0 | 0 Comments »
With the recent changes in Facebook groups, there had been a lot of users who are abusing one of its features to their advantage. I am talking about a new Facebook group feature where in users are able to add you to their group with or without your permission. You would likely find out that you were added to a group after a sudden influx of e-mail notifications about group activities or watching the little badge at the top of your Facebook home page constantly light up with new updates.
While it is true that people can add you to their group, the same goes for you adding people to your group. You also have the option to leave a group that you do not want to be in. So how do you use this new Facebook group feature properly and ethically? The answer lies within how well you genuinely interact with your group and how well you establish your group.
If you do not interact with your group on a daily basis chances are people in the group would lose interest and therefore leave your group. If you have nothing interesting to share or something interesting to talk about, people will leave your group. If you spam your group with products you are selling then people will really want to leave your group.
I would say Facebook groups are much better than a Facebook page. Both Facebook page and Facebook group has features like wall, photos, discussions, etc, but a Facebook page does not have a feature where in you can send an email to all your group members. This feature is beneficial in a way that you can convert these group members into visitors and perhaps customers.
Tags: facebook features, Facebook group features, Facebook groups, how to market with facebook groups, how to use facebook groups, internet marketing, internet marketing company, michael tasner, Online Marketing, online marketing company, Taz Solutions, web 3.0 marketing
Posted in marketing campaigns, online marketing trends, web 3.0 | No Comments »
Online Marketing, SEO, online marketing trends, web 3.0 | 0 Comments »
This is a handy little tool that not many people are aware of, but Google has made free for quite some time. The best part is, it’s hidden in plain sight. Let me walk you through a simple tour. Open Google and do a search for a keyword related to your web site. To the left hand side of the search results you will see a link called “Wonder wheel” towards the bottom. Click the link and enter Google Wonder Wheel.
Simply stated, the wonder wheel creates a wheel of keywords that Google feels are related to your original keyword. Why is this so wondrous you ask? Because Google is telling you the other keywords that it feels should be found on your site. By including these other related keywords in your SEO and web design you increase your chances of Google recognizing your page as relevant to the original word.
Google then gives you the ability to search even deeper by creating paths of keywords. If you click on a word it will then open a new wheel of words related to the one you clicked on. This begins to open your eyes to potential routes searchers may take to get to the keyword you are targeting.
Tags: google keywords, google wonder wheel, google wonder wheel keywords, internet marketing, keyword help, keyword research, michael tasner, Online Marketing, Taz Solutions, web 3.0 marketing
Posted in Online Marketing, SEO, online marketing trends, web 3.0 | No Comments »
Web Design, online marketing trends, web 3.0 | 0 Comments »
In the web design industry, trends change rapidly. Trends shift when it comes to aspects such as accomplishing the right feel of a site and creating the best the user interface.
Although the year of 2010 is coming to an end, the revolution in web design this year has led designers to achieve extraordinary web designs, while continuing to set the unlimited parameters of it.
Below are the top 3 web design trends of 2010:
1. Huge headline and images – More and more websites today are sporting huge headlines and/or images. This is a great way to grab users attention and invite them in. It creates a great visual impact that will help the visitor to remember your website.
2. More visual effects – Pay attention to the backgrounds of most web designs these days. Web Designers are replacing backgrounds with patterns or subtle/textured backgrounds. Doing so gives the site a nicer look and more modern web 3.0 feel as well as creating a visual effect for the website tone and feel.
3. Social media icons/links – This is a must! This is a great way for visitors to connect with you and for you to interact with them. The best way to do this is by placing social media icons/links in above your header, in the footer, sidebar or wherever you think is best on your website design.
So there you have it. These are the top 3 trends to consider for your upcoming web design projects or redesign of your website/blog. Be creative!
Tags: 2010 web designs, best web designs, internet marketing, michael tasner, Online Marketing, Taz Solutions, top web designs, top web site trends, top web site trends of 2010, web 3.0 marketing, web site design help, web site design tips
Posted in Web Design, online marketing trends, web 3.0 | No Comments »
Book Review, Online Marketing, online marketing trends, web 3.0 | 2 responses »
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results.
But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if you buy the kindle version. Yes, free! I think it’s a great opportunity for those of you that haven’t had a chance to get it yet, now is the time. And Kindle is a really fun, cheap way to read books. It’s definitely the next big thing for books. So, please check it out! Here is a link directly to where to find it on Amazon.
Tags: internet marketing book, Marketing in the Moment, Micahael tasner, Online Marketing, online marketing book, web 3.0, web 3.0 book, web 3.0 marketing, web 3.0 marketing tactics, web 3.0 tactics
Posted in Book Review, Online Marketing, online marketing trends, web 3.0 | 2 Comments »
Viral Marketing, online marketing trends, web 3.0 | 0 Comments »
Podcasts are a great way to deliver content to your target audience. A podcast is a series of digital media files (audio or video), that you can release periodically and can be downloaded. Once a podcast is downloaded, it is simply an MP3 that can be listened on any MP3 player. Often times it is a “radio”-style listening experience. They are growing in popularity as the internet is becoming even more widely used.
I love podcasts for many reasons, but the biggest are:
- Anyone can create them.
- The cost is minimal.
- All you need is a computer, a mic (and/or camera) and the internet.
Podcasts are easy and simple! People love them because they don’t have to listen to things they don’t want to. You can choose something that interests you and just listen to that! You subscribe to podcasts much like you subscribe to blogs. They are on almost every topic imaginable and growing.
If you want to create your own podcast, which I think is a great idea, here are some do’s and don’ts to podcasting:
- Do use good content. Provide engaging information that is educational or entertaining.
- Don’t ramble. People downloaded your podcast for valuable information or entertainment, not your off topic ramblings!
- Do provide high quality sound. You want your podcast to sound professional, so use software to edit the audio and filter out background noise.
- Don’t make it too long. Attention spans are getting shorter by the day, so keep it simple and to the point
Tags: how to podcasts, how to record podcasts, how to use podcasts, podcasts, technology podcasts
Posted in Viral Marketing, online marketing trends, web 3.0 | No Comments »
Online Marketing, marketing campaigns, online marketing trends | 0 Comments »
It goes without saying, Facebook is currently one of the hottest trends in social media. As a marketer, it is important to take advantage of this site. According to www.alexa.com, Facebook is #2 in the Top 500 Sites on the web (right under Google). So, how do you market on Facebook? Creating a “Facebook Fan Page” is easy, but here are 3 important tips for marketing with this social media giant.
- Don’t badger people with annoying messages. Facebook is an example of social media. Key word: social. People use Facebook to socialize with others, not to buy things. In order to leverage it for marketing purposes, use it was a way to connect with people that you want to do business with. Connecting with someone on Facebook adds value to what you have to offer him/her.
- Connect with your audience. It’s easy to update your status with “Click here and check out my XYZ product!”, but no one likes that you are just trying to sell them something. Instead, write something personal or interesting. Report on good news. Share something with your audience that will give them some insight into you, and they may be more interested in checking out what you have to offer.
- Offer free stuff. Everyone loves free stuff. Many people aren’t willing to shell out money right off of Facebook, but if you offer them something like a free webinar, they could turn into customers. I love the idea of free webinars because it gives you a chance to connect with people and teach them about yourself and/or your company. Also, there is a high probability of leading to a sale.
Tags: facebook marketing, facebook marketing strategy, marketing on facebook, selling on facebook
Posted in Online Marketing, marketing campaigns, online marketing trends | No Comments »
