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Category Archives: online marketing trends
New Apps Offer Privacy to Users
There has not been much buzz generated from the South by Southwest (SXSW) festival this year as compared to years past. However, one app has begun to gain traction. GhostPost has banked around 3,500 unique users so far during the festival. GhostPost is an app similar to Twitter. Users post questions, what they’re doing or any random thoughts they may have while at SXSW. The difference between GhostPost and Twitter is that users of GhostPost post anonymously. This feature has given people the freedom to post whatever they are feeling, good and bad. “Our online digital personas hold us back … Read More
Professional Web Design for Success in Online Marketing
Website design is an important part in the success of an online business. It involves the layout, theme, navigation, payment, and accessibility of the website. It plays a huge part in an online business’ success because it is involved in the browsing of the products to be sold or the services to be offered. Knowing how to properly create a website design that is both attractive and effective may be one of the things that will make or break an online based company. If there is no knowledge regarding this skill, it is best to hire professionals who will do … Read More
How to Market Your Business on Pinterest
So you’re a small business owner and everyone has been telling you to join Pinterest, but you haven’t pulled the trigger yet; well now may be the time to do it. The photo sharing social media site that has taken the E-Commerce world by storm in the last 12-18 months has now made itself even more business friendly with the launch of its business pages. For those that have not used Pinterest before, it is a photo-sharing site where users and businesses post pictures that they like on specifically themed Pinterest Boards. There are boards for almost every hobby, activity, … Read More
Some Quick Internet Marketing Tactics
We just wanted to share some internet marketing tactics that we think could quickly boost your business’s online presence. We’re giving our Top 5 Marketing Tactics that we feel could have a high ROI because, well, they have no costs attached. While methods like email marketing and website redesign might yield better results, they have high costs associated with them, and might not be the best option in the present. Internet Marketing Tactic 5: Get Involved Just like they told you in college… get involved. Seek out some high-profile blogs for your industry and begin to interact with them. Comment … Read More
What the Cloud Means for You
Lately we have often been hearing the terms “Cloud Computing”, “the cloud”, and “virtualization”.. What do these mean and what do they have in store for the future of the internet? Generally speaking, there is the all encompassing term “the cloud”. The cloud is comprised of 3 services: Software as a service (cloud application): Consumer oriented applications where data is delivered to the end user without the user’s single machine having to do the heavy lifting, and the server’s workload is not distributed. Examples of this are Gmail, salesforce.com and Google Docs. Infrastructure as a service: Computer operating systems, applications … Read More
The Impact of Google Instant
On September 8th 2010, Google instant search was released to the United States. With this new way to search, Google expects to save 2 to 5 seconds in every search. That may seem like a small number but just think about how many Google searches you make in a week or even in a day! Pennies in the jar that add up over time are what that sounds like to me. This way of searching will affect how a website does SEO business and how users are targeted. End user searches will be found quicker. Searches will be refined on … Read More
Why Your Homepage Needs Breathing Room
Small business owners and newbies to the Web tend to clog up their websites, specifically their homepage. It’s a common mistake that I am seeing over and over again. The homepage is the landing space for everyone who seeks you out online. It should be well laid out and organized. It should let your brand breathe and not be crowded. Too much text or copy on the homepage can overwhelm your audience. Think of your homepage like a jacket cover to a book. It should have a picture, a title (or branding tagline), your name and a description of what … Read More
How to Use Facebook Groups Properly and Ethically
With the recent changes in Facebook groups, there had been a lot of users who are abusing one of its features to their advantage. I am talking about a new Facebook group feature where in users are able to add you to their group with or without your permission. You would likely find out that you were added to a group after a sudden influx of e-mail notifications about group activities or watching the little badge at the top of your Facebook home page constantly light up with new updates. While it is true that people can add you to … Read More
The Google Wonder Wheel
This is a handy little tool that not many people are aware of, but Google has made free for quite some time. The best part is, it’s hidden in plain sight. Let me walk you through a simple tour. Open Google and do a search for a keyword related to your web site. To the left hand side of the search results you will see a link called “Wonder wheel” towards the bottom. Click the link and enter Google Wonder Wheel. Simply stated, the wonder wheel creates a wheel of keywords that Google feels are related to your original keyword. … Read More