Today is the day of my book launch!! Marketing in the Moment: The Practical Guide to using Web 3.0 Marketing to Reach Your Customers First serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing. Check out my book launch site.

Companies of all sizes can learn to successfully utilize the web, mobile marketing, and social media. I wrote this book to help marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Each chapter lists an explanation of the topic, the opportunities, specific methods to implement, a case-study, to-do list, as well as tips for success.

Do you know Web 3.0? Are you ready for the next wave of online marketing? You need to read Marketing in the Moment and take advantage of Special Launch Day Bonuses! If you purchase today, you will receive:

• Videos on: The Top 10 Guerrilla Marketing Tactics by Legendary Marketer Jay Conrad Levinson
• Videos on: 31 Continuity/Membership Model Ideas from Ryan Lee
• E-course on: The 15 Strategies To Get You Inspired and In Action NOW by Matthew Ferry
• Whitepaper on my top strategy for creating massive content fast

There are even more amazing bonuses available if you purchase multiple copies. To learn more about the book, features, and bonuses, check out my book launch site.

The key to a successful membership site, blog, forum, community and even a plain jane web site is to create an online experience that others will be talking about.  This online experience will then be tweeted about, talked about, and blogged about (hey, that is what I’m about to do below).   Having a normal web site is fine for some businesses, but why not jazz it up?  Even the “darker” of businesses can create an online experience. Let me give you two examples

• Check out Peternity.com a site that sells products for pets that have passed like Pet Grave Markers.  This is not a glamazon type of business, you’re dealing with people that have lost their pets. However, when you go to her site, you feel welcome.  She makes the buying and customizing experience easy.  Want to see your beloved pet online?   You can add your pet to the Pet Memorial online.
• Dementiaconnection.com is the leading source for dementia information run by a health care provider.  Susan the owner has this site stacked with tools, resources, articles, a blog, videos, audios and more.   Most people consider this a very tough illness, but Susan’s site helps make the experience a little less painful.

One of my favorite web sites that creates an amazing online experience is NBC’s hit show The Office.  I personally think it’s the funnest current show on TV!  30 minutes of watching this show will make my week!  What their marketing people have done is simple – they have thrown the playbook out the window.  Rather then being like everyone else, they have re-invented the way people browse content online.

The Office provides:

• Full length episodes (for free)
• Previews of episodes to come (this is normally un-heard of)
• Web only videos – check out Subtle Sexuality
• A gift store with a lot of fun products (I’m rocking the Office Calender)
• A community with 15+ different things you can do to get involved — and these are not small things. They have additional full blown web sites set up: Dunder Mifflin Infinity is just one of the many

I could go on with a list of another 100 different things they do, it’s simply amazing.  Yes they have major manpower, lots of videos and a TV show, but that doesn’t mean you can’t take their core concept — to create an online experience that will get people talking about the show even more.  If you’re on their web site playing a game chances are you’re going to talk about it and get someone else hooked into the show, brilliant marketing NBC.

If you want to attract long standing, loyal and happy customers you need to create an experience whether online or offline, as consumers we grave that experience we can brag about.

The question I pose to you: Is your product or service one of those holiday items?  If not, is there a way to at least tie it in somehow.

Here are some random examples of how I would tie it in:

• A zoo: Come see Santa’s Raindeer before it’s too late
• A car wash: Make sure your car is detailed for the holidays
• Cell phone company: Give the PERFECT holiday gift this year
• Carpet cleaner: Is your house ready for the holidays? Get rid of those unwanted stains before your guests see them

I could go on, and on and on, you get the picture.

Here are 7.5 practical holiday marketing tips you can use right away:

• Offer discounts and incentives for the holiday season — consumers are price sensitive, at least make them THINK they are getting a deal
• Change your copy and promotional materials to reflect the holidays
• Offer no payments until AFTER the holidays are over
• Play on the family element… this is when families come together
• Change the colors of your business cards, promotional materials and so on for 3 months
• Run a holiday contest and give away an amazing prize.  No 10% off won’t cut it
• Bring in Santa to your store
• Give free Egg Nog (with special spirits)

Let’s make this holiday success a marketing success!

The reason we love working with authors and speakers is because they have TONS of content, and if your a loyal reader of our blog you understand that content is king on the internet.

The best part about this content is that in can be leveraged across the internet in different forms – ebooks, audio downloads, reports, mini books just to name a few.

If you’re a speaker or author that is ready to move to the next level, shoot us an email to schedule  free 60 minute, intense and eye-opening call!

Create a great day today!