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Category Archives: Guerilla Marketing
Marketing in Buffalo NY: How TazSol Supports Local Businesses
There was a great article in The Buffalo News on July 25, Startups called key to Buffalo’s future, which explained how the Buffalo Niagara region needs to begin to plan and build an ecosystem to support and incubate tech startups, such as social media marketing companies, online marketing services and web consulting services. Per Fred Wilson, who spoke at the Z80 Lab’s “Feeding Innovation Speaker Series”: …”the Buffalo area’s motivated and educated workforce, low cost of living, and large network of colleges and universities can be mined to produce a critical mass of risk-taking entrepreneurs.” Also, according to Z80′s chief … Read More
How to Take Advantage of Online Video Clips
Here are a few tips on how to make sure you’re capitalizing on static video, mainly the videos that you continue to see popping up on sites like YouTube and Facebook. Step 1: Decide what outcome you want to achieve with the videos. Choosing some topics with your objectives in mind is much easier than picking topics to see whether they can fit. Here are some ideas of what your marketing purposes might be: Build general buzz and branding Sell products and services Boost search-engine rankings Educate the marketplace Step 2: Buy some hardware. Purchase some video equipment based on … Read More
Guerrilla Marketing Online – Effective, Low Cost, High Impact Tactics
Guerrilla Marketing Online can be one of the best sources for high quality leads you could ever imagine. The best part, little money is required to get started! Read More
Guerrilla Holiday Marketing
The holidays are one of my favorite times of the year. Yes, the decorations are great and the weather is fun (I’m writing this in Niagara Falls, NY) but what I really like are the ads. I can’t help but look at them and cringe (or jump for joy). Most marketers are leaving a pile of cash on the table during the holiday season. You’ve got less than a month left to make some money during this holiday season. Here are 6.5 Guerrilla Marketing Ideas to use in the next 30 days: Offer a gift subscription with the purchase of … Read More
Holiday Marketing Tips and Strategies
The holidays are one of the best times to market your products and services… but you need to know how! Read More
Guerilla Marketing in Tough Times
As the economy continues to get worse and worse as marketers we need to start looking outside the box in our marketing efforts. As guerilla’s, we know that 70%+ of our marketing efforts should be directed towards our current clients. Are you doing this or are you still focused on marketing to the world? How are your marketing towards your current clients? Simply poping out a few emails? Crazy times call for some crazy measures. With the economy in a downtime it’s the best time to get creative in our marketing efforts. As a certified Guerilla Marketing coach this has … Read More
A Simple Thank You Goes a Long Way
I received a letter in the mail today thanking me for dining at the restaurant. It was handwritten and elegant. Where do you think I’m going to go eat next time? Where do you think I’m going to send people to eat? The crazy thing about this situation is – I didn’t leave my address! I put my name on the comment card and someone manually looked up my address and took the time to send me a handwritten letter. Now that is an awesome Guerilla Marketing Tactic! A simple thank you does go a long way! How many times do … Read More
What marketing tactics do you use in a Recession?
Let’s face it, we’re in a recession. It’s a fact of life. There is no need to panic and assume that your sales are going to go down, you simply need to react correctly to the hand we’re being dealt. In a recession or a downturn, we typically focus most of our efforts on using Guerilla Marketing Tactics . These tactics are cost effective and focus heavily on using time, energy and imagination as opposed to money. That’s the core definition of Guerrilla Marketing. Being a certified Guerrilla Marketing Coach, I’m advising my clients to take a very good look at their current … Read More