Anti – Facebook Marketing or not?

November 29, 2009 | Online Strategy, Social Marketing | 3 responses »

So by the title of this post, you’re assuming that I’m going to be ragging on Facebook.  As opposed to giving Facebook a totally negative review, I wanted to provide you with both things I like about marketing with Facebook along with reasons why I don’t like marketing with Facebook.  In the end, Ill leave the decision up to you.

Seven reasons  why I like marketing on Facebook:

  • It’s the second most popular site in the world (next to Google)
  • Facebook Ads allows  you to do some very targeted pay per click marketing
  • Fan Pages are a great place to market your business, products and services
  • It keeps getting bigger and getting more traffic (also can be seen as a negative)
  • Tricking out your profile is easy to do
  • It can be updated with ease using a mobile device
  • You can finally secure facebook.com/yourname! (unless someone grabbed it and wants to sell it to you now)

Six Reasons why I don’t like marketing on facebook:

  • They like to ban accounts and provide little information as to WHY it happened.  This could put you out of the Facebook marketing business overnight.
  • It’s becoming over populated — this turns a lot of people off
  • Way to many crazy applications (I’m sick of seeing who poked me, hugged me, tried to get me into their mafia clan or listed me as their top friends)  it’s just weird
  • Personal Facebook profiles are very difficult to monetize
  • Limitations on the number of friends you can have
  • Strange data ownership clauses — do you own your data or not?  Make up your mind Facebook!
  • I can’t send out emails to my friends

All in all, I do use Facebook as one of my online marketing tools, but I do not use the site exclusively.  I encourage you to check out additional social marketing sites that can be used to drive traffic, leads and sales.

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3 Responses to “Anti – Facebook Marketing or not?”

  1. Zelda Fava says:

    great post here as always wroth checking like usual when i come here

  2. Interesting and good stuff. Keep it coming. I am always interested in the story

  3. love poems says:

    I saw this really great publish these days.

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