A Sure Fire Way to Win & Attract Affiliates — Affiliate Marketing Strategy
One of the top questions we get, day in and day out is: How can I attract more affiliates? In this economy having affiliates is critical — I refer to these people as my commission only, virtual sales team. Attracting affiliates is not necessarily the hard part, but harnessing them and getting them to perform is. Before I jump into some of the strategies for harnessing affiliates, let me give you my biggest secret to attracting affiliates. Until now, this has NEVER been reviled and has been kept for our VIP clients only. You ready for the secret? Here it is: treat your potential affiliates like KINGS and QUEENS.
Taking this one step further, I like to do 100% of the work AND retain 100% control of the situation.
Let me give you an example. You want affiliates to promote a webinar you’re offering. On the webinar, you will be giving out some good information then going into a sales pitch for a high priced event — to keep numbers simple, lets say the event is $1000. If anyone buys that was referred from that particular affiliate you will cut them a check for $500 bucks. This is an attractive offer for affiliates — $500 bucks a head. To really get these affiliates excited I tell them: we’ll also do ALL the work:
- Customized Landing Pages
- Several emails for you to pick from (and formatted in html)
- Opt in Pages
- Sending reports of sales
Bottom line: people are lazy and just want to make some money. So, appeal to this and give them the best of both worlds: easy money. Keep in mind, that this may sound like more work (and yes it is) but you keep the control. That means, you know if the landing pages were done correctly (and get to capture all those opt ins) you know if the emails were crafted and formatted correctly.
When it comes to affiliates, I don’t like leaving anything to chance, and based on our track record with affiliates, they love that we stay on top of all the details and run the show!
Go grab some new affiliates with this new model: Mr. Affiliate, we’ll do ALL the work AND cut you a generous check! You in?
