Direct Email Campaigns
Direct email campaigns are a very effective marketing strategy. It’s the next generation of direct mail, just the internet age version. They are an affordable and effective way to reach your customers or affiliates. We use this strategy everyday for our clients. Direct email is powerful because you control exactly who sees your marketing message, [...]
Marketing in the Moment book FREE on Amazon
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results.
But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if you buy [...]
Dropbox is a Great Organizational Tool
I’m going to share another great tool that can make your life easier and help you run a virtual company. Dropbox is an amazing tool to keep that keeps you can your company organized. The basic 2 GB is free, but you can get up to 100 GB of storage for a very reasonable price, [...]
Basecamp For Project Management
Basecamp is a great, easy to use solution for project management issues! It’s especially helpful for running a virtual company (like mine!). Basecamp allows you to collaborate with your team and/or clients, and keep track of assignments, deadlines, and basically oversee all projects and activities!
Basecamp has some really great features. You can create “To-Do Lists”, [...]
Tips for an SEO-Friendly Website Design
Being at the top of the search engines is a major priority for a business. People are not looking through the yellowpages like they used to! It’s important to create a strong SEO plan for your site. Here are some tips for building an SEO friendly web site. They’re a bit technical, but important for [...]
Marketing in the Moment Book Review
I love to hear feedback about my new book, Marketing in the Moment. My colleague, Dave Crenshaw of www.DaveCrenshaw.com, has created a very informative video book review. Dave is a highly regarded and knowledgeable time-management expert and the author of The Myth of Multitasking: How “Doing it All” Gets Nothing Done.
Check out his great video book [...]
Marketing in the Moment Book Launch
Today is the day of my book launch!! Marketing in the Moment: The Practical Guide to using Web 3.0 Marketing to Reach Your Customers First serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing. Check out my book launch site.
Companies of all sizes can learn to successfully utilize the [...]
Pay Per Click vs. SEO
Pay Per Click (PPC) advertising is becoming an increasingly popular way of ranking at the top of the search engines. How it works is an advertiser selects specific keywords/phrases and then creates a listing that will show up when someone searches for that phrase. This advertiser will pay a certain amount for each click on [...]
3 Secrets To Top Ten Search Rankings
Being at the top of the search engines is every company’s dream. Pay Per Click can get you there, for a price. And it is only temporary. To get to the top of the organic results in Google takes work, but is more than worth it! Your traffic will increase tremendously and you will be [...]
Podcasts – Do’s and Don’ts
Podcasts are a great way to deliver content to your target audience. A podcast is a series of digital media files (audio or video), that you can release periodically and can be downloaded. Once a podcast is downloaded, it is simply an MP3 that can be listened on any MP3 player. Often times it is [...]
