These photos were taken by Joe Kwiatkowski at the scene of the Buffalo Plane Crash.   The actual crash took place in Clarence , NY.

Please pray for everyone aboard and the people that have been affected by this horrific event

Copyright Notice — These photos CAN NOT be used, or reproduced without consent.

These photos were taken by Joe Kwiatkowski at the scene of the Buffalo Plane Crash.   The actual crash took place in Clarence , NY.

Please pray for everyone aboard and the people that have been affected by this horrific event

Copyright Notice — These photos CAN NOT be used, or reproduced without consent.

Scribd.com is  a social publishing site, where tens of millions of people share original writings and documents. Scribd’s vision is to liberate the written word.  They currently have 50 million readers and tout over 50,000 publishing’s each and every day.   The site currently ranks in the top 250 most popular web sites in the world!  For a web site that was just created in 2007 that is quite impressive!

 Here our the top five ways to market using Scribd

#1 Write short articles and link them directly to your site

#2 Leverage Ipaper — a tool that nicely converts your documents for easy reading

#3 Add your powerpoint presentations for people to browse with deep linking throughout

#4 Tag all your content with valuable keywords for maximum search engine impact

#5 Beef up your personal profile so that when people are browsing your content they can easily read more information about you and your company

“Technorati collects, organizes, and distributes the global online conversation.”

The site is among the top 500 sites in the world and is a must use for people doing business on the web.

 Here are six ways you can start leveraging Technorati for:

#1 Become an expert on technorati –  look at this opportunity to write on one of the most trafficked sites in the world — http://technorati.com/weblog/2009/02/472.html

#2 Find authority blogs; then network with them, and or post on their blogs with relevant and useful content to get a quality backlink

#3 Keep track of your competitors blogs

#4 Get your videos, photos or articles archive; Technorati keeps track of more than just blogs

#5 Track your current online visibility

#6 Use the Technorati mini feature on your desktop to see your favorite blogs updated in real time

A major shift is taking place on the world wide web. We’re moving from a web 2.0 driven world to a web 3.0 one. While this shift is going to take a substantial amount of time it is already taking place.

The key to understanding web 3.0 is to look at browsing and buying habits.  Everyone has limited time, wants information quickly,  in a logical and organized fashion, so they can make the best buying decision.  We also want to be able to access this information from anywhere in the world on a variety of different devices.

Take one device example, mobile phones.  The number of people with mobile phones is increasing at an exponential rate as compared to the number of new people using the internet from a home computer.   How easier can it be to get information then from a mobile device at your fingertips?

Web 3.0 provides people more intelligent information at lighting speed paces allowing them to make the best decisions.  It also allows us to communicate in a variety of different capacities from virtual reality worlds to live streaming video and audio!  Web 3.0 will continue to shape the web!

Social marketing is not a new trend, but one that continues to amaze us as more new social networking type of sites pop up.  In 2008 alone there were over 10,000+ new social networking sites created.  That’s good news and also bad news.  The good news, if you’re  in a niched market, there is a good chance there is a social networking site dedicated to that topic.  The bad news, you need to find out which of these sites are going to give you the biggest bang for your marketing buck. 

 Alexa.com is a great tool to use to gauge how powerful a web site might be.  By looking at the top 1000 web sites in the world, you will notice that many of the top 20 sites in the world are social networking sites.  Is this a trend you should be using heavily?  Of course!

According to alexa.com, the top 3 social networking sites are as follows:

·         Myspace

·         Facebook

·         LinkedIn

These are the three key social networking web sites you need to be leveraging in your marketing efforts.  Think that myspace and facebook are just for kids?  WRONG!  The fastest growing demographic across these sites is executives above the age of 35!

 Get some accounts setup and start driving some quality traffic before your competitors do!

Key Resources:

·         Myspace.com

·         Facebook.com

·         LinkedIn.com

Yes, we’ve all heard of blogs, but do you truly understand how to utilize a blog,  the frequency of posting or what plug-ins  you should be using for maximum marketing impact?

You don’t need to have one blog, we encourage you to have three!  A company blog, a personal blog for the key executives and a general market commentary blog.

The key to blogging is consistent posting with relevant information.   97% of blogs have 1 or less postings each week.   That leaves a great opportunity for you to shine in the other 3%!

Once you’ve mastered blogging, we encourage you to jump on the micro-blogging bandwagon.  Micro-blogging is posting shorter posts, typically under 200 characters.  Twitter has mastered this concept and is among our favorite sites to be leveraging in 2009.   Twitter allows you to post short “tweets”  of 140 characters or less.    You can update your audience on your personal life — for example Michael is currently enjoying some time his twins or on the business side of things — Michael is currently working on his new book, check out the link here.   The great thing about twitter is that you can link twitter with various other social networking web sites.  So one post or “tweet”  to twitter, and you’ve just updated ten other social accounts instantly.  

Not logged into your computer to make the post?  Send a text message and your status will be updated automatically!

Twitter is one trend that you cannot ignore.  It’s still relatively new enough to start gathering a following and taking that market share away from your competition!  Get on twitter and become the expert in your field, you’ll have thousands of followers in no time!  

Key Resources:

·         Twitter.com

·         Wordpress.org

·         Blogpress.com

·         Typepad.com

Looking to do some power networking on LinkedIn?

First, add yourself to my network — http://www.linkedin.com/in/tasner

Ill get you hooked up!

Next, start employing these techniques:

•  Join some groups and start becoming active in them
• Check out groups like TopLinked
• Ask and Answer questions in LinkedIn questions
• Add a signature file in your email with your direct link.

In two months I went from 60 connections to 448 in just a few hours of work!

Go to it, I promise it will be worth your while

Content

In 9 years I’ve been asked this question at least 2500 times.  Content is and will remain the single greatest component to a good search engine ranking.  Yes title tags are great, and a good web structure, and alt tags and site maps, but content is king!

We’ve always loved Guy Kawasaki — now we get to support him and his new venture!

He created alltop — essentially a digital magazine rack for popular topics:

Check out http://www.alltop.com