Before we tell you what the single, most important online marketing strategy is, we want you to give it a few thoughts. What might it be?
- Link Building?
- Directory Submissions?
- Blogging?
- Article Submissions?
- Email Marketing?
- Video Marketing?
- Social Marketing?
- Twitter?
While we love all of these (especially blogging and article submission) it’s none of these! In fact, it’s more of a philosophy to your online marketing strategy that must be in place for your business to operate to it’s fullest potential.
Relationship building is your ticket to a successful online business. I encourage you to type this out and print it on your wall. RELATIONSHIP BUILDING You and I are in the business of building relationships.
When you have this cleared in your mind at the forefront your better able to attack your online marketing.
First, think about blogging. Is your blog self serving, or are you providing a mix of useful content to your readers with some sales pitchy “stuff” in there. Is it updated often? Or are you more of a one blog a month kinda person. The blog is critical to building a relationship with your readers
Check out this blog on Life Coaching, the law of attraction, success, and feeling more peace, love and joy in your life. This is one of the best examples of a relationship blog we have seen. Matthew Ferry posts often, and has a philosophy to deliver as much value to his readers as he can.
Social marketing is another very powerful way to build relationships online. We recommend using myspace, facebook, as your top two social marketing site. You can couple these sites with various others (auto-updates from twitter, squidoo, and youtube) to make them even more powerful.
The key to social marketing is to have a similar philosophy to your blog - you need to be providing value to your fellow facebook or myspace friends. Give them some solid reseasons to stay loyal to you. Whether it’s free content, book reccomendations, or simply keeping them up to speed as to what you are up to.
When all is said and done, if you keep the core philosopy of building a relationship with your prospect and customers you will outsell and outmarket your competiors 95% of the time!
Have a successful and productive day today!
Michael
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